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Patrick Maes
Head of Customer Advisory Services at KPMG - Founder of CPI Commercial Performance Improvement. Author - Keynote Speaker
Professional Background
Patrick Maes is a prominent figure in the realm of customer advisory services and business transformation, currently serving as the Head of the Customer Advisory Practice at KPMG Belgium. With a focus on applying innovative sales methodologies, Patrick leverages the unique integration of KPMG and CPI strategies to deliver exceptional value to a diverse array of clients, including SMEs, start-ups, and scale-ups. His extensive experience allows him to guide organizations in navigating the complexities of Disruptive Selling, optimizing sales processes, and enhancing customer engagement through the CPI team’s expertise.
In addition to his leadership role at KPMG, Patrick is the founder of CPI, a specialized consultancy dedicated to transforming sales and marketing through cutting-edge approaches such as business process re-engineering, design thinking, and technology integration. By helping clients rethink their sales strategies, CPI focuses on driving substantial growth and innovation in the ever-evolving business landscape.
Education and Achievements
Patrick's academic credentials are as impressive as his professional achievements. He studied Marketing and Business at the prestigious Massachusetts Institute of Technology (MIT), where he gained a solid foundation in advanced marketing strategies and innovative business practices. Furthermore, he honed his management skills at Vlerick Business School, expanding his leadership capabilities to effectively manage teams and drive organizational success. Additionally, Patrick has enriched his knowledge through studies at Antwerp Management School and obtained a Bachelor's degree in Marketing and Management from Ap Hogeschool Antwerpen.
One of his notable contributions to the field is his book, "Disruptive Selling," which has garnered critical acclaim and was nominated for the Best Dutch Management Book of the Year. This work showcases Patrick's insights into modern sales techniques and has further established him as thought leader in the industry.
Speaking Engagements
As an inspirational speaker, Patrick has captivated audiences at numerous conferences and corporate events, sharing his expertise on a variety of topics that intersect sales, marketing, and innovation. His engaging presentation style, coupled with his rich understanding of contemporary business models and new technologies, allows him to connect effectively with diverse audiences. Patrick's insights encourage organizations to embrace innovative strategies for optimizing their business processes and enchanting their customers, which is more critical than ever in today's competitive environment.
Role in Academia
In addition to his professional endeavors, Patrick is deeply committed to education and mentorship. He serves as a guest lecturer at several esteemed institutions, including Vlerick Business School, Beeckestijn Business School, UCLL, and The Johannesburg Business School. Through these roles, he imparts his knowledge and experiences to budding professionals, helping them understand the implications of innovative business strategies and the role of technology in transformative sales processes. His contributions to academia underscore his belief in lifelong learning and the power of knowledge in shaping the future of business.
Community Engagement and Leadership
Throughout his career, Patrick has held various positions that underscore his leadership abilities and commitment to community engagement. As the Founding Partner and Chief Executive Officer of CPI Consulting, he has played a crucial role in guiding businesses through the intricacies of transformation and growth. His previous roles, including Head of Customer Advisory Services at KPMG and Managing Partner at Limelight Communication, reflect his versatility and deep understanding of customer needs and market dynamics.
In addition to his professional commitments, Patrick remains active in the industry, participating in discussions and collaborations that aim to drive positive change in business practices. His extensive network and collaborative spirit enable him to work with organizations to create tailored solutions that meet their unique challenges and goals.
Overall, Patrick Maes exemplifies a modern business leader who combines deep industry expertise with a passion for helping others succeed. Through his strategic initiatives, insightful publications, and impactful speaking engagements, he continues to inspire and guide businesses towards transformative growth and customer delight.
