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Paul Aaron
Co-Founder and CEO at Addition
Paul Aaron is a digital creative and technology professional with extensive experience in marketing and AI. He is currently the CEO and Co-Founder of Addition, a marketing intelligence company that leverages artificial intelligence and data science to help marketing teams.12
Professional Background
Paul has an impressive 15-year career at the intersection of culture and technology, working with leading brands and agencies. His professional experience includes:
- Digital Strategy Consultant (January 2015 - September 2021)
- Co-Founder of Sherpa (August 2015 - August 2017)
- Co-Founder of Modern Assembly (January 2013 - January 2016)
- Director of Interactive and Partner at Amalgamated (February 2011 - January 2013)
- Executive Digital Producer at Crispin Porter Bogusky (April 2007 - February 2011)
Achievements and Recognition
Throughout his career, Paul has been recognized for his innovative work:
- 6x Webby Award winner
- Recognized 3x for Cannes Digital Agency of the Year
- Named Agency of the Decade by Ad Age13
Education
- BA from St. Olaf College (2000 - 2004)
- Machine Learning in Business at MIT Sloan School of Management (2020)
Paul is based in New York and continues to be at the forefront of technology innovation in advertising and marketing.12
Highlights
Thanks to amazing work of everyone who collaborated on this on our team at Addition, and our clients at IMPACT BBDO and Annahar Newspaper, the AI President was recognized with two #CannesLions (Silver & Bronze) and four Shortlists at the Cannes Lions International Festival of Creativity last week.
Hopeful this helps continue the conversation about the political situation in Lebanon, the role of AI in governance, and how technology can make human systems more effective and aligned with human interests.
#AI #CannesLions #Creativity
Our latest project for Realtor.com uses AI to turn your home into art to celebrate National Homeownership Month in just a click.
This wouldn't have been possible six months ago.
But recently AI image generation has gone from a slot machine to something that you can really control thanks to tools like #ControlNet and #IPAdapter.
There's a link to a Substack article in the comments if you want to learn more about how this works.
