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Paul Collins (he/him)
Sales & GTM Leader | 3x Head of/VP Sales | Ex-Google | Haas MBA
Paul Collins is a sales leader with extensive experience in the technology industry. He is currently a GTM (Go-to-Market) Advisor at Cloud Campaign, as indicated by his LinkedIn username paulbcollins09. Collins is known for his drive to succeed, intellectual capabilities, and leadership skills in sales.1
In terms of his professional development, Paul Collins has obtained several certifications, including:
- CRO School from Pavilion, issued in September 2024
- Revenue Architecture from Winning by Design, issued in June 2024
- Exec Member from Pavilion, issued in December 20211
Collins is based in the Denver Metropolitan Area and has a reputation for being a highly driven sales leader with strong intellectual capabilities.1 His expertise in sales leadership and go-to-market strategies likely makes him a valuable advisor for Cloud Campaign, a company that presumably operates in the cloud technology sector.
Highlights
What we know about Saas sales:
💡 The traditional BDR model is broken. The volume-based, headcount intensive spray-and-pray model is expensive and doesn't generally generate enough meaningful pipeline to warrant the costs.
💡 In order to close more deals, AEs need to listen more, be thoughtful and actually help buyers buy instead of blindly following their scripts or the steps laid out in their rigid playbook.
💡 Sales leaders and revenue orgs need to shift from a "growth at all costs" mindset to a "profitable, efficient growth" approach.
Why are these such novel realizations in 2024? Strong sellers and successful revenue organizations have known this and operated this way for a long time. "Selling" has been buyer-led, especially in B2B, for a long time.
Yet, when we look for talent, we often prioritize previous experience selling the same product, in the same industry, at the same company stage, at the same ACV. Shouldn't we instead be prioritizing underlying skill sets like customer centricity, intellectual curiosity, helpfulness and business acumen?
🔥 I hit my ONE MONTH mark at #Accelo last Thursday 🔥
...and was promptly terminated on Friday 👎
...along with most of my team and other folks on the commercial side of the business as we were unexpectedly acquired by a PE firm who is cleaning house and implementing their own playbook, with their own people. No questions were able to be asked, no conversations with new ownership had, just templated termination announcements from a faceless corporation.
While being terminated stings and the situation is frustrating, this is not meant to elicit pity. Instead, its to (1) announce that I'm back on the market looking for my next gig and (2) to remind everyone that these things can happen to anyone, at any time, for any reason (or lack thereof).
I took a risk - a known risk - in joining a company where growth had slowed and the strategy had to be redefined. It's a risk I would take again, as solving hard revenue problems and having an opportunity to build a culture of high performance is what I love to do. So I'm on to the next thing. And for anyone with growth challenges to solve and winning cultures to build, please drop me a DM. I now get to share that I too am #opentowork.
