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Paul Harwood

International market research expert and consultant | Co-Founder at 101 Research | Co-Founder at Useristics

Paul Harwood is an international market research expert and consultant who co-founded Useristics, a behavioral science UX and market research strategy company.12 He holds a Ph.D. in Political Science and has over 20 years of experience in empowering growth through behavioral science research for major international brands.2

Career Highlights

  • Co-Founder of Useristics (October 2021 - Present)1
  • Co-Founder of 101 Research (May 2017 - Present)1
  • Market Research Lead at Twitter (April 2015 - May 2017)1
  • User Sentiment Researcher at Facebook (September 2011 - February 2013)1
  • Associate Professor and Director of Public Opinion Research Lab at University of North Florida (August 2003 - July 2011)1

Expertise

Paul specializes in international market and user research, combining academic rigor with business outcome-driven experience.2 He has been instrumental in developing Useristics' behavioral science approach to customer understanding.2

Education

  • Ph.D. in Political Science from University of Maryland College Park (1997 - 2003)1
  • Master of Arts in Political Science and Government from University of Maryland College Park (1997 - 1999)1
  • B.A. (Hons) in American Studies: Politics and Government from University of Kent at Canterbury (1992 - 1996)1

Paul Harwood is known for his expertise in behavioral science and its application to business growth, user experience research, and market strategy.2

Highlights

Mar 5 · The Telegraph
Man who set fire to Tory MP's shed says attack was not 'politically motivated' - The Telegraph
Man who set fire to Tory MP's shed says attack was not 'politically motivated' - The Telegraph
Mar 5 · The Guardian
Man admits setting fire to Tory MP Mike Freer’s shed - The Guardian
Man admits setting fire to Tory MP Mike Freer’s shed - The Guardian

Related Questions

What inspired Paul Harwood to co-found Useristics?
How does Useristics differ from other market research firms?
What are some notable projects Paul Harwood has worked on at Useristics?
How did Paul Harwood's background in political science influence his career in market research?
What are the key behavioral insights that Useristics focuses on?
Paul Harwood
Paul Harwood, photo 1
Paul Harwood, photo 2
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Location

San Francisco, California, United States