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Paul Serra

VP, People Based Strategy at dentsu

Paul Serra is the VP of People Based Strategy at Dentsu Aegis Network, based in the Greater Detroit Area.1 He has been in this role since December 2018, where he drives marketing transformation by consulting, educating, and supporting the network of agencies to adopt people-based marketing.1

Serra has extensive experience in business strategy, data analysis, brand management, and integrated marketing.1 His career includes notable positions such as:

  • VP of Strategy at Merkle (January 2018 - November 2018)
  • Sr Vice President, Director of Strategy & Product Insights at Leo Burnett (March 2013 - November 2015)
  • Sr Vice President, Account Planning Director at Team Detroit (JWT) (March 2010 - March 2013)
  • Director of Business Strategy at BBDO Detroit (June 2005 - March 2010)

With a strong background in strategic analysis, account planning, and automotive product development, Serra specializes in translating data analyses into actionable recommendations and storytelling.1 His LinkedIn profile highlights his skills in problem-solving and innovation, particularly in revealing consumer insights and tying results to business goals.1

Highlights

Nov 19 · insitro.com
People – insitro

Related Questions

What are Paul Serra's key achievements at Dentsu Aegis Network?
How has Paul Serra's background in data analysis influenced his strategy at Dentsu?
What is Paul Serra's approach to people-based marketing?
How did Paul Serra's role at Merkle differ from his current position at Dentsu?
What specific projects has Paul Serra led at Dentsu Aegis Network?
Paul Serra
Paul Serra, photo 1
Paul Serra, photo 2
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Location

Sterling Heights, Michigan, United States