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Robert McPhedran
Researcher based in Singapore
Robert McPhedran is a prominent figure in the field of social research, currently serving as the Senior Director and APAC Head of Behavioural and Communications at Kantar Public. His expertise lies in behavioral science, public participation, and organizational development, which he applies to various projects across the Asia Pacific region.
Professional Background
- Current Role: Senior Director - APAC Head of Behavioural and Communications at Kantar Public.
- Previous Experience: He has a background in social research and has worked with organizations such as Verian Group. His academic credentials include studies at the London School of Economics and Political Science (LSE).
Areas of Expertise
- Behavioral Science: McPhedran focuses on understanding human behavior to inform public policy and communication strategies.
- Misinformation Studies: He has been involved in research related to misinformation, particularly its impact on public perception and decision-making.
- Public Participation: He emphasizes the importance of engaging communities in organizational processes and change management.
Contributions
Robert McPhedran actively shares insights on platforms like LinkedIn, discussing topics such as psychological inoculation against misinformation and the effects of campaigns like Veganuary on dietary choices. His work aims to enhance public understanding and improve communication strategies within organizations.1234
Highlights
A couple of weeks ago I posted about a misinformation study that we recently conducted in Singapore. One of the best things about running that study was getting to know the brilliant minds at better.sg's Check Mate, Singapore's best home-grown misinformation/scam intervention. 📲 (Read more here: https://checkmate.sg/)
In a couple of weeks, at Verian SG's conference, I will have the distinct pleasure of speaking to two of Check Mate's team, Xingyu (Ken) Chen and Carlos Leyva-Salas. We'll be discussing the misinformation issue as a whole, but then focusing on their journey, from their inception to their recent meteoric ascent! 📈
Do join us if you are available - it is sure to be a great session. Bing Wen Tan #misinformation #disinformation #chatbot
Join me on Thursday at the latest Behaviour Science Network meetup to hear me talk about one of my favourite topics - #misinformation. Click the video below for a minute on why this topic is so important!
I'll be sharing the results of a recent experiment Verian Singapore conducted in Singapore, where we tested a potential vaccine for #fakenews on 1,000 Singaporeans.
Deets below - hope to see you there!
🚀 Save the Date: 27th June, Thursday, 5.30 to 7pm 📍 Location: WeWork North Bridge (Funan), Room 5A 📌 RSVP: DM Amalina Hamdan to reserve your place
Yee Siang Chng Richard Bordenave
