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Paula Malocha

Dynamic Retail Marketing Leader: Driving Growth in Large Organizations and Startups, with Expertise in the Cannabis Industry

Paula Malocha is a seasoned professional with a wealth of experience in retail, visual merchandising, and customer experience design, currently serving as the Senior Director of Retail Experience at Curaleaf.

With a strong background in marketing campaigns and budget management, Paula excels in steering retail brands towards creating immersive and consistent customer journeys, focusing on seamless and engaging experiences for guests.

During her tenure at Cresco Labs, Paula played a pivotal role in establishing the Sunnyside retail brand identity and driving sales through strategic programs that enhanced in-store experiences and local events.

Paula's approach to the cannabis industry is comprehensive, blending innovation with practical judgment to navigate complexities and cultivate market leadership by shaping a distinctive and adaptable retail landscape.

She holds a BA in Journalism from California State University, Northridge, and has studied Integrated Marketing at DePaul University.

Paula has held various key positions in renowned organizations including Curaleaf, Cresco Labs, Potbelly Sandwich Works, Cosi, and Starbucks Coffee Company, showcasing her diverse skill set and expertise in retail management and marketing.

Her proficiency in visual merchandising, customer experience design, marketing campaigns, budget management, and market leadership make her a valuable asset in the retail industry.

Paula Malocha's dedication to creating exceptional customer experiences and her strategic approach towards retail branding exemplify her commitment to excellence in the industry.

Paula Malocha
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Location

Greater Chicago Area