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Pauline Reader

Growth and Marketing Executive | Public Board Member | Adviser

Pauline Reader is a seasoned marketing and business leader with over two decades of diverse experience in the marketing and e-commerce sectors.1 She served as the Senior Vice President of Marketing at Stitch Fix from 2019 to 2022, where she led all aspects of marketing including brand/integrated marketing, creative, customer acquisition, customer retention, and marketing technology.1

Career Highlights

Current Role: Pauline currently runs Reader Consulting, offering fractional CMO and consulting services.2

Previous Positions:

  • Chief Marketing Officer at Podium (2022-2023)
  • SVP Ecommerce and Marketing at Minted (2016-2019)
  • VP of Growth at Kabbage, Inc. (2014-2016)
  • Director Global Search Engine Marketing at eBay (2012-2014)

Expertise

Pauline is known for her data-driven approach to marketing and e-commerce. She has extensive experience in:

  • Performance marketing
  • Content marketing
  • Product marketing
  • Brand marketing
  • Customer acquisition and retention
  • Marketing technology

Education

  • BA in Economics from Princeton University (1998-2002)
  • Personal Leadership program at Columbia Business School (2012)

Board Experience

Pauline currently serves as an Independent Non-Executive Director for ATG (Auction Technology Group), a public company in the United Kingdom, where she is part of the Board of Directors, Audit and Compensation Committees.1

Throughout her career, Pauline has demonstrated a strong ability to manage large cross-functional teams of marketers, data scientists, product managers, financial analysts, and engineers.1 Her expertise in leveraging AI and machine learning for marketing strategies, particularly in B2C and B2B contexts, has been a significant aspect of her professional success.2

Highlights

Jul 31 · willowtreeapps.com
Finding the North Star for Your AI Strategy | Room For Growth
Finding the North Star for Your AI Strategy | Room For Growth

Related Questions

What are some key strategies Pauline Reader implemented at Stitch Fix?
How did Pauline Reader's role at Podium differ from her role at Stitch Fix?
What are Pauline Reader's most notable achievements in her marketing career?
How has Pauline Reader's background in economics influenced her marketing approach?
What are some examples of AI and machine learning strategies Pauline Reader has used in her roles?
Pauline Reader
Pauline Reader, photo 1
Pauline Reader, photo 2
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Experience

Independent Non-Executive Director at ATG (Auction Technology Group) (2021 - Present)
Chief Marketing Officer at Podium (2022 - 2023) Senior Vice President Marketing at Stitch Fix (2019 - 2022) SVP Ecommerce and Marketing at Minted (2016 - 2019)

Education

BA in Economics from Princeton University (1998 - 2002) Personal Leadership from Columbia University - Columbia Business School (2012)

Location

San Francisco, California