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Peijuan Cai

Vice President, Customer Experience & Marketing at Singapore Economic Development Board (EDB)

Peijuan Cai is a results-oriented and analytical marketing professional with expertise in management, branding, and integrated B2B marketing communications.

As the Vice President of Customer Experience & Marketing at Singapore Economic Development Board (EDB), Peijuan led branding initiatives to enhance Singapore's global business location reputation and managed marketing and communications plans for major markets worldwide.

Peijuan excels in stakeholder management, collaborating with internal and external clients to achieve marketing objectives like perception shifts and lead generation.

Apart from working independently, Peijuan enjoys collaborating with diverse teams to promote continuous learning and improvement. Peijuan's areas of expertise include media relations, creative leadership, go-to-market strategy, event management, crisis communications, and client engagement.

Peijuan holds a Bachelor of Communication Studies with Second Class Honours (Upper Division) from Wee Kim Wee School of Communication and has a background in Anderson Junior College.

Peijuan Cai is open to connecting with individuals interested in discussing branding, marketing trends, or maintaining professional relationships.

Peijuan Cai
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Location

Singapore