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Peter Dowds

CEO & Founder at Elder

Peter Dowds is the CEO and Co-Founder of Elder HQ, a company focused on providing alternatives to traditional residential care homes for the elderly. Founded in 2015, Elder HQ aims to improve the quality of life for seniors by enabling them to receive care in their own homes, which has become increasingly vital due to the growing demand for elder care solutions driven by an aging population.12

Professional Background

Before establishing Elder HQ, Peter Dowds had a diverse career in law and business. He began his professional journey at DLA Piper as a vacation placement in 2006 and later worked as a trainee lawyer. His career progressed through various roles, including positions at Better Capital LLP and FremantleMedia, where he gained experience in legal and business affairs. In 2013, he co-founded Mopp.com, a cleaning service platform that scaled significantly under his leadership. He also served as Senior Director at Handy HQ, achieving substantial growth before launching Elder HQ.23

Education

Peter holds a Postgraduate Diploma in Law and an LLB Hons in Law, both from The University of Sheffield. His educational background laid a strong foundation for his subsequent ventures in both legal and entrepreneurial fields.23

Impact and Vision

Under Peter's leadership, Elder HQ has delivered over 10 million hours of care across more than 500 towns and cities in the UK. His vision focuses on reshaping how society cares for its elderly population, emphasizing home care as a preferable option to institutional settings.12

Highlights

Aug 15 · linkedin

Getting to 4.7 on Trustpilot when you’re dealing with 24/7 care across hundreds of towns and cities is no easy task! Shout out to every carer and Elder team mate for delivering an experience that families like to shout about.

The best part of building Elder is seeing the daily feedback from families and carers. Whether good or bad it helps guide us on what works and where we need to get better.

In the early years, there's a frustration where you see the gaps in the experience and know some will take a lot of time and effort to perfect. It makes it all the more rewarding when that work pays off and families and carers let you know!

Care with choice, control and flexibility for families and carers alike 🙌

Apr 24 · linkedin

Great to welcome aboard Brendan Kilcawley and the UKTV team on the Elder journey!

We've seen carers deliver more than 13 million hours of care to families in 500 towns and cities across the UK through Elder. That's a great start but now it's time to accelerate that scale even faster and TV is an ideal channel for us to do that and build Elder's brand awareness across the UK.

Now more than ever, families and loved ones across the UK are looking for care and support that is at-home, personal and flexible. That's what we make a reality at Elder to help families and loved ones take control of later life and give better work opportunities to carers.

Onwards!

Related Questions

What inspired Peter Dowds to transition into the later-life care sector?
How did Peter Dowds' experience at DLA Piper influence his career path?
What challenges did Peter Dowds face when founding Elder HQ?
How has Peter Dowds' leadership style contributed to Elder HQ's growth?
What are some key achievements of Peter Dowds at Elder HQ?
Peter Dowds
Peter Dowds, photo 1
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Location

London, England, United Kingdom