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Phil Mershon
President of Return on Initiative
Phil Mershon is an accomplished author, speaker, and event experience consultant, known for his book Unforgettable: The Art and Science of Creating Memorable Experiences. He serves as the Director of Experience for Social Media Examiner, where he has been instrumental in designing the experience for their flagship event, Social Media Marketing World, for over a decade. His work focuses on transforming ordinary events into memorable and impactful experiences that resonate with attendees long after they conclude.24
Mershon's background includes founding his own company, Return on Initiative, which specializes in website development and social media promotion. He has also held various roles in education, corporate training, and as a musician, particularly as a jazz saxophonist. His diverse experiences contribute to his unique approach to event planning and execution, emphasizing creativity and audience engagement.123
In addition to his writing and event planning, Mershon hosts the Man in the Pew show, aimed at helping Christian men integrate their faith into daily life. He is also involved in community initiatives and has a passion for creating experiences that inspire and connect people.24
Highlights
Join us as we sit down with renowned marketing strategist Mark Schaefer to explore the innovative "Uprising" event. Discover how this unique gathering is reshaping marketing perspectives and empowering professionals to thrive in an ever-evolving digital landscape. Mark shares insights on the event's inception, its transformative impact, and his vision for the future of marketing.
Discover how your church can transcend physical boundaries and amplify its impact with YouTube! Join us for an insightful conversation with Owen Hemsath (a.k.a. Owen Video), as he shares expert strategies to transform church engagement through compelling digital content. From pro tips on video production to boosting online discoverability, this session is packed with actionable insights to help your church thrive in the digital age.
BIO: Owen Hemsath (Owen Video) is a trailblazing Business Growth Strategist and High-Performance Coach. As co-founder of Acceleratus Media, he's pioneered YouTube and video marketing strategies for top brands and influential leaders.
Owen's impressive client list includes North Face and Oracle, helping them achieve millions of views and generate millions in sales. His expertise has earned him speaking engagements worldwide and features in major media outlets.
A recognized innovator, Owen won Entrepreneur of the Year and Business of the Year in California. He's also the author of "Social Media Etiquette," solidifying his status as a leading authority in digital marketing.
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