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Philip Lacor
Chief Revenue Officer (CRO) at Airbase
Philip Lacor is a seasoned professional with a strong background in leading and growing B2B SaaS companies. His career spans various leadership roles in global organizations, where he successfully scaled businesses, managed large teams, and drove significant revenue growth. With experience in Series B, C, D, and Public companies, Philip brings a wealth of knowledge in areas such as GTM, Sales, B2B Marketing, Customer Success, Business Development, and Product feedback loops. He is known for his strategic mindset combined with a hands-on approach, always emphasizing customer centricity as a key differentiator.
Highlights
No one likes being in reactive mode. But all too often finance leaders and their teams are forced to be when they don’t have visibility and control over company-wide spending.
That’s why I’m so pleased to announce our latest product enhancements — spend analytics, and vendor management.
Our spend analytics give finance teams on-demand, 360 degree visibility into all company spend. It also provides insights into spending patterns by department, category, vendor, and more. Airbase also tracks and reports on productivity metrics so that you can optimize your financial operations around spend.
With this new unmatched visibility our customers can make informed decisions and build stronger vendor relationships. These enhancements will drive even more value for our customers, reinforcing Airbase as their go-to procure-to-pay solution.
We’re on a mission to move the procurement process from reactive to proactive so that organizations can take advantage of vital cost savings and measurably improve productivity. These new product capabilities are a giant step forward in that effort.
The Hollywood Model Plus a Little Tech Magic
The focus is on agencies for this second article in my series on the spend management challenges faced by different verticals.
Advertising and marketing agencies often rely on the Hollywood model to temporarily bolster their ranks to meet the needs of selected projects. Sometimes, these projects are short-term, while others can continue for several quarters.
Rapidly scaling up resources to deliver on the scope and specifications of a client project creates urgent and specific challenges for the accounting and finance team.
It’s not just that they need to onboard several vendors/contractors all at once — collecting bank information and tax and legal docs — they must also get payments to multiple vendors in various locations and track all invoices against the project budget.
As agents, these businesses pass-through costs for certain services, like ad buys and production costs, which must be allocated internally at the client or project level. A series of conditions create additional headwinds to these efforts.
- Legacy tools that aren’t designed for a rapid influx of resources.
- System constraints that make client-level expense allocation difficult.
- Manual processes that are time-consuming and error-prone.
- Budget blindspots that make overages a constant worry. These conditions can negatively impact an agency’s bottom line. In addition, delayed payments frustrate vendors and damage relationships. A lack of visibility can lead to budget overruns and potential client disputes. Inaccurate or poorly tracked payments can lead to disputes with freelancers and contractors.
The worst part? Talented finance and accounting resources get siphoned off into repairing and fixing things instead of driving strategic value. Finance needs better tools that reduce overhead costs and offer better control to protect their agency’s profits. With Airbase, our agency customers are served by a procure-to-pay system that provides: 🔹 Vendor onboarding: Streamline vendor setup, including tax forms, to ensure timely payments. 🔹 Transaction-level pre-approvals and accounting information: Ensure compliance and accuracy before contracting. 🔹 Project or client-level allocations: For accurate reporting against budget. 🔹 Integrated payments: Send accurate and timely payments by check, ACH, or international wires. . 🔹 Spend control: Enforce budgets and approvals to avoid surprises and manage overages proactively. 🔹 Real-time insights: Give project managers information to identify potential overages and course-correct before it’s too late.
How does your agency handle the temporary influx in resources and client-level expense allocations?
