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Philipp Thienel
Growth | Data Science & BI | Product Management
Professional Background
Philipp Thienel is an accomplished entrepreneur and digital marketing professional with over a decade of experience in fine-tuning marketing strategies and driving growth for startups and technology companies. His expansive career has primarily spanned two dynamic markets: Germany and Brazil. His expertise lies in employing a strong data-driven and product-centric approach to marketing, ensuring that every campaign is backed by insight and analysis. Philipp has forged a reputable presence in the marketing industry, particularly known for his ability to build and scale teams, alongside establishing robust structures in marketing and sales, especially within early-stage companies.
Philipp's career trajectory includes an impressive slate of progressive leadership roles. He has formerly served as the Chief Revenue Officer (CRO) at Natsana GmbH, where he played a pivotal role in driving revenue growth through innovative strategies. Before this, he was the Director of Analytics & Planning at BestSecret, a position that underscored his competency in leveraging analytics to enhance planning and operational efficiency.
His notable tenure at Instacarro.com as VP Growth, Data & BI marked a significant chapter in his career, where he was instrumental in driving growth initiatives powered by data insights. At Loggi, Philipp held the position of VP Marketing & Sales, where he was key in integrating sales strategies with effective marketing campaigns to further expand the brand's reach.
Philipp also had an impactful role at Oppa Design as Marketing Director, where creative marketing strategies were essential in positioning the brand within a competitive landscape. Additionally, he has offered his expertise as an Independent Marketing Consultant, helping various enterprises refine their marketing approaches to achieve better results.
His extensive career also includes significant positions at Zalando SE, where he held multiple roles including Head of UK & Senior Project Manager International. His time at Zalando SE highlighted his competencies in business development, where he was influential as a Senior Business Development Manager and later as Head of Business Development at Zalando Lounge. Philipp's multifaceted experience at Zalando exemplifies his solid foundation in the e-commerce sector, showcasing his ability to align business development with market needs.
Education and Achievements
Philipp Thienel earned his Bachelor of Arts (B.A.) in Business Administration from the prestigious University of St.Gallen, known for its rigorous academic programs and outstanding contribution to business education. This foundation provided him with essential insights and skills that have significantly contributed to his successful career in digital marketing and business development.
Throughout his career, Philipp has demonstrated a consistent ability to lead teams and projects towards achieving high levels of performance and success. His data-driven mindset enables him to identify actionable insights that help shape strategic marketing initiatives. Philipp is well-versed in digital marketing trends and methodologies, which has allowed him to stay ahead of the curve in a fast-evolving digital landscape.
Notable Achievements
Philipp Thienel's career is characterized by numerous milestones achieved during his various leadership roles. His successful stint at Zalando SE significantly contributed to the organization's market positioning and expansion in the UK market, where his strategic planning and execution of projects yielded impressive results. During his tenure, he developed scalable marketing solutions that catered to the evolving needs of an international customer base.
As CRO at Natsana GmbH, he crafted and implemented revenue-generating plans that successfully increased the company’s profitability, showcasing his aptitude for revenue management in high-stakes environments. His proven capabilities in analytics were further highlighted during his time at BestSecret, where he helped to optimize marketing expenditures and enhance overall operational performance.
Moreover, by working with various startups, Philipp has honed his ability to rapidly assess market conditions and adapt business strategies to improve engagement and conversions. His role as a consultant provided him with a broad perspective on emerging trends in digital marketing, reinforcing his status as a thought leader in the field.
Overall, Philipp Thienel exemplifies the modern entrepreneurial spirit and possesses a wealth of experience that makes him a valued asset to any organization. His keen analytical skills, coupled with an innovative approach to market dynamics and a commitment to driving growth, mark him as a standout figure in the digital marketing landscape.
