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Philippe Gagnon

VP of Performance Marketing at Sur La Table

Philippe Gagnon is an Internet Marketing Specialist with a strong focus on Paid Search, Conversion Rate Optimization, and Email Marketing. He excels in managing large-scale accounts with significant budgets in platforms like Google AdWords and Bing Ads. Philippe is skilled in restructuring and expanding accounts, optimizing keywords and ads for rapid growth, and analyzing data for strategic insights.

In the realm of Conversion Rate Optimization, Philippe leverages data on revenue and traffic to enhance valuable pages and templates in the conversion funnel. His expertise includes creating test designs to achieve specific business goals and effectively communicating results to key stakeholders.

Moreover, Philippe is adept at Email Marketing, developing automated lifecycle emails based on user behaviors like Welcome Series, Abandonment Series, and Follow-Up emails. He segments email campaigns using demographic data and conducts rigorous A/B testing to optimize various elements like subject lines and promotional offers.

Philippe Gagnon is a graduate in Business Administration and Marketing from the University of San Diego with a solid foundation in high school education from Northwood High School. Throughout his career, he has held various prominent roles, including Advisor at Adeptmind, VP of Performance Marketing at Sur La Table, VP of Marketing at One Kings Lane, VP of Performance Marketing at Z Gallerie, and more.

Philippe Gagnon
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Location

Los Angeles, California, United States