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Piers Dickinson
Head of CSL Group Digital Communications & Brand Management
Professional Background
Piers Dickinson is a distinguished professional with substantial experience in digital marketing and communications, recognized as a trusted player-coach and consultant in his field. Currently serving as the Head of CSL Group Digital Communications & Brand Management at CSL Limited, Piers has significantly contributed to the strategic direction and operational capabilities of digital marketing within the organization. His role revolves around bridging crucial elements within the organization, including marketing, communications, and technology teams, making him invaluable to the company’s mission of enhancing health through biotechnology.
Before joining CSL, Piers held various leadership roles at DuPont, where he was Head of Global Digital Communications and the Digital Center of Excellence Leader. He excelled in creating and implementing digital marketing strategies that facilitated corporate growth and transformation in both the B2B and B2C sectors. His past experiences at BP/Mobil also underscore his capability in managing complex marketing communications, where he was involved in several high-stake projects that epitomized excellence in digital transformation.
Piers’s career trajectory reflects a robust blend of skills that span both leadership and technical frameworks. He has played a pivotal role in enabling change in large, complex organizations, driving digital transformation while ensuring that marketing and communications operations are aligned with corporate objectives. His adeptness at managing relations between agencies, technology partners, and internal teams exemplifies his leadership acumen and his commitment to cultivating high-performing teams.
Education and Achievements
Piers Dickinson has a solid educational foundation that underpins his impressive career in digital marketing and strategic communications. He holds a Master of Arts (MA) in Marketing from Kingston Business School and a Bachelor of Science (BS) with Honors in Sociology from Kingston University. Furthermore, his academic pursuits include an Executive Leadership Course designed for BP at the prestigious Northwestern University - Kellogg School of Management. This diverse educational background has equipped him with the analytical and strategic skills necessary for navigating the ever-evolving landscape of digital communications and marketing.
Piers’s professional journey is further accentuated by his international experiences as a dual citizen of the US and Europe. His global perspective enhances his effectiveness in multinational corporations, where understanding and adapting to different markets is crucial. He has demonstrated a consistent ability to lead initiatives that result in effective change management and operational excellence, having played significant roles in major global projects.
Notable Achievements
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Leadership in Digital Communications: As the Head of Global Digital Communications at CSL, Piers has been instrumental in steering the company's digital presence and brand management strategies. His leadership has contributed to CSL maintaining its status as one of the top biotech companies operating on a global scale.
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Innovative Digital Strategies at DuPont: During his tenure at DuPont, Piers was pivotal in establishing the company’s Digital Center of Excellence, fostering innovation and excellence in digital marketing across various departments.
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Successful Project Management at BP: Throughout his career at BP, Piers successfully led multiple high-impact internet marketing projects, showcasing his project management expertise and ability to deliver results in a competitive industry.
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Integration of Marketing and Technology: His unique skill set allows him to effectively integrate marketing initiatives with technological advancements, which has been key to ensuring that companies stay ahead in a rapidly changing digital landscape.
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International Experience: Piers's experiences across various global enterprises have not only expanded his professional network but also enriched his understanding of diverse market dynamics, making him a well-rounded leader in digital marketing and communications.
