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Pratik Bhadra
CEO North Am @ Netcore & Netcore Unbxd | Top Analyst Rated Vendor - Email, Search and Cross-Channel Marketing | Forbes Business & Tech Council
Pratik Bhadra is a prominent business leader currently serving as the CEO for North America at Netcore Cloud and Unbxd, where he is responsible for overseeing the expansion of these companies in the Americas. He has been in this role since September 2022 and is also an official member of the Forbes Business Council since July 2023, contributing insights on marketing and technology trends.12
Professional Background
Bhadra has over 20 years of experience in product management and technology leadership. Before his current position, he held significant roles such as:
- Senior Vice President of Product at Bluecore, where he played a crucial role in developing a multi-channel personalization platform that achieved unicorn status.
- Vice President of Product at Zeta Global, where he led initiatives to build Zeta's marketing cloud.
- Various management roles at National Instruments, focusing on software development and product management.123
Education
He holds a Bachelor's degree in Computer Science from The University of Texas at Austin, which laid the foundation for his extensive career in technology and product development.1
Contributions and Insights
Bhadra frequently shares his expertise through articles and discussions on topics such as e-commerce, digital marketing strategies, and the impact of AI on customer engagement. His recent contributions emphasize the importance of hyper-personalization in enhancing customer experiences and driving conversions in the digital landscape.35
Current Focus
At Netcore Cloud, Bhadra is involved in leveraging AI to improve marketing technologies, helping brands optimize their engagement strategies across various channels. His work aims to unify customer data and enhance the effectiveness of digital marketing efforts for clients worldwide.14
Highlights
It’s Retail Aug/Sep/Oct - The rush of putting plans to actionability in preparation for a wild ride in Nov/Dec.
Holiday buying patterns, however, have changed dramatically with and post COVID... when do you start, what do you adjust to... are we already in holiday execution mode?
We, Netcore Cloud & Unbxd Inc., A Netcore Company, explored a ton of these questions through Holiday Masterclass sessions, all the way from product discovery to conversion & retention, with a great assembly of industry thought leadership speakers over the past few weeks..
In case you missed it, here’s one link that has access to all the previous sessions
https://lnkd.in/e3dVMZ_x
🔸 Supercharge Product Discovery: Mastering the Balance Between Personalization & Optimization in Commerce Search with Emily Pfeiffer | Forrester
🔸 Maximizing the Impact of Your Customer Cohorts to Grow LTV with Ryan Phelan | RPEOrigin
🔸 Transforming Holiday Marketing Strategy & Conversion Optimization with GenAI with Logan Vadivelu and Surya Kunju | Google Cloud
🔸 Reactivate Dormant Customers to Drive Growth for the Holidays with Jason Oates | LiveIntent, Inc.
🔸 Predicting and Personalizing Next Best Shopper Actions to Grow AOV with Jan Marks | VWO
... and we are not done yet
Next up ... on what's next on the messaging channels landscape
Topic: Exploring the Real Messaging Revolution
Speakers: 🔸 James Brown, Regional Director - OTT Partnerships North America | Infobip 🔸 Louis Moynihan, Founder | Messaging Advisory & Execution
Date: 28th August Time: 10 am PST / 1 pm ET
Register here -> https://bit.ly/3VN62WN
Reflecting on another epic eTail™ Boston.. continuing the 25 year celebration.
Thank you Chet Silverman (Mr eTail), Kristin Paulick Schoenstein and Lena Moriarty for putting on yet another great show, especially with the focus on retention, loyalty and AI in Ecommerce.
Netcore Cloud and Unbxd Inc., A Netcore Company had many reasons to celebrate and share our success with both our customers and partners.
Our key showcase areas...
🔸 A New Way to Search Validated by our Forrester and Gartner Leader positions in Product Discovery and eCommerce Search
🔸 A New Way to Email Validated by the latest Forrester Email Wave Strong Performer rating as the only vendor to show a new way to use email
In case you missed it, I'll be happy to personally walk you through it!
Thank you partners Grid Dynamics, Infobip, Cloudinary, Commerce Layer, Stripe for helping put on a great show at the rooftop view of the Prudential Center.
Amazing night networking with 100+ brands and vendors while enjoying the amazing sunset over the Boston skyline (and seeing a live game at Fenway .. from up above)
Next stop ... eTail Connect West with Kenson and co.
#eTail25 #Ecommerce #Marketing #Search
