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Pratik Bhadra

CEO North Am @ Netcore & Netcore Unbxd | Top Analyst Rated Vendor - Email, Search and Cross-Channel Marketing | Forbes Business & Tech Council

Pratik Bhadra is a seasoned technology and business leader currently serving as the CEO for North America at Netcore Cloud and Netcore Unbxd, roles he has held since September 2022. He is also an Official Member of the Forbes Business Council since July 2023, where he contributes insights on marketing, retail, and e-commerce trends.123

Professional Background

  • Bluecore: Served as Senior Vice President of Product, where he developed a multi-channel personalization platform that reached unicorn status.
  • Zeta Global: As Vice President of Product, he led the creation of Zeta's marketing cloud.
  • National Instruments: Held various software management roles focused on product development.124

Expertise and Contributions

Pratik is recognized for his expertise in leveraging AI and innovative technologies to enhance customer engagement and marketing workflows. His recent work emphasizes:

  • Shoppable channels and inbox commerce.
  • Hyper-personalization in digital marketing.
  • Optimizing retail strategies with generative AI.135

Recognition

He was named a Top Retail Expert for 2025 by RETHINK Retail for his contributions to transforming the retail landscape with pioneering technologies.13

Education

Pratik holds a Bachelor's degree in Computer Science from the University of Texas at Austin, which underpins his extensive career in technology leadership.14

Current Focus

At Netcore Cloud, Pratik is driving advancements in AI-powered marketing solutions, helping brands optimize customer experiences across channels. His leadership spans over 20 years, marked by innovation in product management and technology.13

Highlights

Aug 23 · linkedin

It’s Retail Aug/Sep/Oct - The rush of putting plans to actionability in preparation for a wild ride in Nov/Dec.

Holiday buying patterns, however, have changed dramatically with and post COVID... when do you start, what do you adjust to... are we already in holiday execution mode?

We, Netcore Cloud & Unbxd Inc., A Netcore Company, explored a ton of these questions through Holiday Masterclass sessions, all the way from product discovery to conversion & retention, with a great assembly of industry thought leadership speakers over the past few weeks..

In case you missed it, here’s one link that has access to all the previous sessions

https://lnkd.in/e3dVMZ_x

🔸 Supercharge Product Discovery: Mastering the Balance Between Personalization & Optimization in Commerce Search with Emily Pfeiffer | Forrester

🔸  Maximizing the Impact of Your Customer Cohorts to Grow LTV with Ryan Phelan | RPEOrigin

 🔸 Transforming Holiday Marketing Strategy & Conversion Optimization with GenAI with Logan Vadivelu and Surya Kunju | Google Cloud

 🔸 Reactivate Dormant Customers to Drive Growth for the Holidays with Jason Oates | LiveIntent, Inc.

 🔸 Predicting and Personalizing Next Best Shopper Actions to Grow AOV with Jan Marks | VWO

... and we are not done yet

Next up ... on what's next on the messaging channels landscape

Topic: Exploring the Real Messaging Revolution

 Speakers: 🔸 James Brown, Regional Director - OTT Partnerships North America | Infobip 🔸 Louis Moynihan, Founder | Messaging Advisory & Execution

 Date: 28th August  Time: 10 am PST / 1 pm ET

Register here -> https://bit.ly/3VN62WN

Aug 23 · linkedin

Reflecting on another epic eTail™ Boston.. continuing the 25 year celebration.

Thank you Chet Silverman (Mr eTail), Kristin Paulick Schoenstein and Lena Moriarty for putting on yet another great show, especially with the focus on retention, loyalty and AI in Ecommerce.

Netcore Cloud and Unbxd Inc., A Netcore Company had many reasons to celebrate and share our success with both our customers and partners.

Our key showcase areas...

🔸 A New Way to Search Validated by our Forrester and Gartner Leader positions in Product Discovery and eCommerce Search

🔸 A New Way to Email Validated by the latest Forrester Email Wave Strong Performer rating as the only vendor to show a new way to use email

In case you missed it, I'll be happy to personally walk you through it!

Thank you partners Grid Dynamics, Infobip, Cloudinary, Commerce Layer, Stripe for helping put on a great show at the rooftop view of the Prudential Center.

Amazing night networking with 100+ brands and vendors while enjoying the amazing sunset over the Boston skyline (and seeing a live game at Fenway .. from up above)

Next stop ... eTail Connect West with Kenson and co.

#eTail25 #Ecommerce #Marketing #Search

Related Questions

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Location

New York, New York, United States