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Pratiksha Kamath

Data x Strategy - Data Privacy - First Party - 2020 Future is Female Nominee - Diversity, Culture & Belonging

Pratiksha Kamath is an accomplished Group Vice President with a rich background in the marketing and advertising sector.

She holds a strong passion for data privacy, B2B strategies, and audience intelligence, showcasing expertise in various areas such as Social Media Measurement, Digital and cross media effectiveness studies, Integrated Marketing analytics, and data visualization.

Pratiksha is a well-rounded professional with a Master of Science in Integrated Marketing with a focus on Marketing Analytics from the prestigious New York University.

Her educational journey includes a Post Graduate Diploma in Business Management with a specialization in Marketing from N.L.Dalmia Institute of Management Studies and Research, and a Bachelor's degree in Management Studies with a focus on Marketing from L.S.Raheja College.

Within the realm of professional experiences, Pratiksha Kamath has held significant roles such as Vice President and Group Director at UM Worldwide, VP of Decision Sciences, Director of Decision Sciences, Associate Director of Decision Sciences, and Manager of Decision Sciences, all at UM Worldwide.

Her career also includes pivotal positions like Analytics Manager (Promoted from Sr. Analyst) at The Barbarian Group, Analytics Associate at AKQA, Analytics Associate (Intern) at MRY, Digital Marketing Summer Intern at BrandCinema, Digital Marketing Intern at Lintas, Account Planning Intern at Percept H, and Executive PR at Corporate Dialogues Private Ltd.

Pratiksha Kamath's extensive professional background signifies a depth of experience and expertise that positions her as a stalwart in the field of marketing and analytics.

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Location

New York, New York, United States