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Pritika Mehta
Founder - SockSoho.com (Y Combinator S20) - Ambassador, TEDx Talks - Global Shaper, World Economic Forum
Pritika Mehta is a serial entrepreneur and technology leader based in San Francisco, California. She is currently the Co-Founder of Butternut AI, a company building the future of website and software development using generative AI.1
Career Highlights
Entrepreneurial Ventures::
- Co-Founder of Butternut AI (March 2023 - Present)1
- CEO and Founder of SockSoho (January 2020 - February 2023)1
- Chief Technology Officer at Mind Batteries (January 2017 - July 2019, acquired)1
Other Roles::
- Venture Partner at Pioneer Fund (September 2023 - Present)1
- Advisor to Innovation Mission Punjab, a $30M fund for startups1
- Global Shaper at the World Economic Forum1
- TEDx Global Ambassador1
Education and Early Career
Pritika holds a Master's degree in Computer Science with a specialization in Artificial Intelligence from the University of Buffalo.1 Her early career includes roles as:
- Software Engineer at TripAdvisor (2016)1
- Data Science Intern at Bank of America (2015)1
- Full Stack Engineer at XLSCOUT (2013-2014)1
SockSoho
As the CEO and Founder of SockSoho from January 2020 to February 2023, Pritika led the company with the vision of building "the next Uniqlo for 150M Indian men".1 SockSoho was backed by Y Combinator (S20 batch) and other top venture capitalists.12 Under her leadership, the company reportedly went from 0 to millions in Annual Recurring Revenue (ARR) in just 18 months.2
Additional Achievements
- TEDx speaker at Wilmington Women, discussing focus, failure, and the future of work2
- Founded Kiddycoders to bring young kids into STEM education2
- Runs a merit scholarship program for underprivileged girls in India2
- Created a 10,000+ member community of pet parents on WhatsApp2
Pritika Mehta's LinkedIn username is indeed "pritikam", as confirmed by multiple search results.1345
Highlights
2 types of founders building in AI right now :
a) Reactionary : see what OpenAI/Claude/Llama release and pivot based on the new launch. Pivoting every 2 weeks, hoping something sticks.
b) Visionary : have a core thesis. Keep a tab on new models and leverage gains to build faster.
People in Silicon Valley have a pay-it-forward attitude. It’s quite different from rest of the world.
Few reasons :
• Abundance Mindset : 300k+ people are millionaires in Bay Area. When you’re living in the wealthiest place in the world, you know the pie is big and keeps expanding. So, your mindset is different.
• Collaboration makes you rich : People here have become rich by equity. Either as founders, investors, or employees of tech startups. All this requires collaboration.
• They’ve been helped : no man is an island. Most people here have reached at top because they got help/mentorship/insights from others. Someone took a bet on them. Someone wrote a check to them when no one believed in them. Someone gave them a referral when they were laid off. Someone wrote them a recommendation letter for EB1 visa. Once you receive such a life changing gift from someone, you want to pay it forward.
• Karma : it’s real. If you shit on someone when they’re weak, they’ll remember it when they become big. And trust me, fortunes change fast here. You don’t want to mess with a new SWE who might become your boss tomorrow. You don’t want to be rude to a founder who might become your biggest LP in 3 years. That’s why even investors are polite while sending rejection emails. People forgive, but don’t forget. So being nice is actually a good long term strategy.
