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Priyanka Ashok

Founder at Astra

Priyanka Ashok is the founder of Astra, a contemporary jewelry brand based in Bengaluru, Karnataka, India. She established Astra in July 2016 with the mission of making designer jewelry accessible to a broader audience. Under her leadership, the brand has grown from a small-scale operation to a successful enterprise, acquiring over 1,000 customers within the first six months and maintaining a strong customer retention rate of more than 15% each quarter.12

Priyanka is recognized as a high-achieving entrepreneur with strong intrinsic motivation and leadership skills. Her background includes experience in sales and marketing, particularly during her tenure at Mu Sigma, where she held various roles including Business Analyst and Marketing Specialist. This experience has equipped her with a comprehensive understanding of business operations, marketing strategies, and customer engagement.1

In addition to her entrepreneurial pursuits, Priyanka is also a singer and enjoys traveling. She has founded a Meetup group that has grown to over 500 members since its inception in 2016.1

Related Questions

What inspired Priyanka Ashok to start Astra?
How did Priyanka Ashok transition from Mu Sigma to founding Astra?
What are some challenges Priyanka Ashok faced while building Astra?
How has Astra's customer base grown since its inception?
What unique strategies did Priyanka Ashok use to market Astra?
Priyanka Ashok
Priyanka Ashok, photo 1
Priyanka Ashok, photo 2
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Experience

Founder at Astra (July 2016 - February 2020)
Marketing Specialist at Mu Sigma (March 2012 - June 2014) Sales Specialist at Mu Sigma (December 2010 - February 2012) Business Analyst at Mu Sigma (November 2009 - January 2011)

Education

Bachelor of Engineering, Computer Science at PSG College of Technology (2005 - 2009) High School, Math & Computer Science at Avila Convent Higher Secondary School (2003 - 2005)

Location

Bengaluru, Karnataka, India