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Rachel Carruthers
Head of Internationalisation & Localisation @ Canva
Rachel Carruthers is the Head of Internationalisation & Localisation at Canva, a prominent online design and publishing platform. She has been instrumental in scaling Canva's localization efforts since joining the company in 2017, where she initially focused on expanding the platform's availability to over 100 languages, significantly increasing its global reach.123
Professional Background
Before her tenure at Canva, Rachel worked as a Senior Localization Project Manager in Silicon Valley, where she managed high-profile tech enterprise clients. She holds a Master's degree in Media, which she pursued after moving to Sydney, Australia.4 Her career path reflects a unique blend of project management and a deep passion for language and culture, which she leverages to enhance user experience across diverse markets.12
Role at Canva
In her role at Canva, Rachel leads a team of localization specialists and collaborates with various departments to ensure that the product resonates with users from different cultural backgrounds. Her responsibilities include developing go-to-market strategies and overseeing the localization of marketing initiatives.14 Under her leadership, Canva has successfully localized its platform for millions of users globally, focusing on creating tailored experiences that feel native to each market.56
Achievements
Rachel's efforts have contributed to Canva's rapid international growth, with the platform now serving over 60 million monthly active users across 190 countries. She has been recognized for her ability to integrate localization into the company's broader business strategy, ensuring that it remains a core component of Canva's mission to empower global creativity.235
Rachel Carruthers exemplifies how strategic localization can drive substantial growth in a tech-driven company, making her a key figure in the field of internationalization and localization within the tech industry.



