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Rachel Carruthers

Head of Internationalisation & Localisation @ Canva

Rachel Carruthers is the Head of Internationalisation & Localisation at Canva, a prominent online design and publishing platform. She has been instrumental in scaling Canva's localization efforts since joining the company in 2017, where she initially focused on expanding the platform's availability to over 100 languages, significantly increasing its global reach.123

Professional Background

Before her tenure at Canva, Rachel worked as a Senior Localization Project Manager in Silicon Valley, where she managed high-profile tech enterprise clients. She holds a Master's degree in Media, which she pursued after moving to Sydney, Australia.4 Her career path reflects a unique blend of project management and a deep passion for language and culture, which she leverages to enhance user experience across diverse markets.12

Role at Canva

In her role at Canva, Rachel leads a team of localization specialists and collaborates with various departments to ensure that the product resonates with users from different cultural backgrounds. Her responsibilities include developing go-to-market strategies and overseeing the localization of marketing initiatives.14 Under her leadership, Canva has successfully localized its platform for millions of users globally, focusing on creating tailored experiences that feel native to each market.56

Achievements

Rachel's efforts have contributed to Canva's rapid international growth, with the platform now serving over 60 million monthly active users across 190 countries. She has been recognized for her ability to integrate localization into the company's broader business strategy, ensuring that it remains a core component of Canva's mission to empower global creativity.235

Rachel Carruthers exemplifies how strategic localization can drive substantial growth in a tech-driven company, making her a key figure in the field of internationalization and localization within the tech industry.

Highlights

Mar 1 · getblend.com
Localization Leaders: Rachel Carruthers - Canva | BLEND - GetBlend
Localization Leaders: Rachel Carruthers - Canva | BLEND - GetBlend
Mar 1 · getblend.com
Localization Leaders: Meet Canva's Michael Levot - GetBlend
Jun 16 · auerbach-intl.com
Global Platform Partnerships: Rachel Carruthers of Canva
The International Expansion Podcast with Ramsey Pryor
The International Expansion Podcast with Ramsey Pryor
Dec 15 · slator.com
How Canva Powers the World's Creativity Through Localization
How Canva Powers the World's Creativity Through Localization
May 9 · listennotes.com
TWM 216: How Canva Grew to Be One of the Top 20 Unicorns in the ...

Related Questions

What challenges did Rachel face when she first started at Canva?
How does Rachel's team ensure the quality of translations across different languages?
What strategies does Rachel use to build and manage a global localization team?
How has Rachel's role evolved since she started at Canva?
What are some unique localization challenges Canva faces in different markets?
Rachel Carruthers
Rachel Carruthers, photo 1
Rachel Carruthers, photo 2
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Location

Sydney, New South Wales, Australia