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Rachel Orston
Chief Customer Officer at Instructure | Member @ CHIEF| Investor @ CS Angel
Rachel Orston is the Chief Customer Officer at Instructure, a role she began in January 2024. She is recognized as a serial entrepreneur and tech executive, with a strong focus on customer success and relationship management. Based in Atlanta, Georgia, she has built a reputation as a pioneer in customer success, emphasizing the importance of creating loyal customer relationships and implementing best practices to enhance feature adoption and return on investment (ROI) for clients.123
In addition to her role at Instructure, Rachel is also a member of CHIEF, an organization aimed at supporting women in executive roles. Her professional background includes significant experience in tech leadership and entrepreneurship, showcasing her commitment to innovation and customer advocacy.24
Highlights
I am excited to announce I have started a new role as the Chief Customer Officer at Instructure , the makers of the market leader, Canvas! I would never be where I am today if I wasn’t a passionate lifelong learner. It’s education that fuels my ability to grow the employees and customers I serve. Now, more than ever - we need learning to assist us through this incredible time of disruption and give us the skills to adapt, engage and embrace what's ahead. I am proud to now support over 11,000 amazing customers and 40 million users across 100+ countries. I appreciate the support and partnership with Alexis Hennessy and the fantastic team at Heidrick & Struggles and look forward to working Steve Daly,Chris Ball, Thoma Bravo and the entire Instructure leadership team. Instructure’s recent acquisition of Parchment, the leader in digital education records, opens up an incredible opportunity to provide a verifiable, comprehensive digital passport that evidences and verifies achievement, skills and outcomes for all learners. What an amazing road ahead!
In collaboration with a highly skilled team of Net Revenue Retention experts at CS Angel, I’m thrilled to share that I have recently invested in Bagel. Bagel is dedicated to facilitating seamless communication between Product and GTM, effectively converting feature requests into revenue-generating opportunities.
As a leader in SaaS, one of the main pain points I’ve observed slowing company growth is the friction that exists between GTM and Product. Bagel fixes this problem by allowing all teams to understand the revenue impact behind customer feature requests. With Bagel, company leaders can make smarter, faster decisions for better growth.
Meet with us to find out more!
To celebrate our launch, we’re shipping an assortment of 18 bagels from the famous NYC deli, Zabars to the first ten people who sign up for a demo. Link in the comments.
👉 Product leaders, tag your favorite CS Leader Shiran Yaroslavsky Jim Brennan Jason Brett Marsha Shapiro John Field Shoel Perelman @
👉 CS leaders, tag your favorite Product Leader Alyssa Opella Stephanie Waldner Eugene Katz Rachel Phipps Celia Gouveia
We can’t wait to share a bagel with you!
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#AllEyesOnBagel
