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Rachel Reiter
Brand Stylist at Hopscotch Branding Studio
Rachel Reiter is the founder and creative force behind Hopscotch Branding Studio, a brand design agency based in Adelaide, Australia.13 With over 16 years of experience in branding and marketing, Rachel specializes in creating unique brand identities for female online entrepreneurs.4
Professional Expertise
Rachel describes herself as a:
- Brand stylist and mentor
- Illustrator
- Graphic designer
Her primary focus is on developing distinctive brand personalities that help businesses captivate their ideal customers.1 Rachel's approach involves:
- An exclusive brand discovery process
- Combining brand strategy with color psychology
- Creating bespoke illustrations, imagery, and typography
Services Offered
Hopscotch Branding Studio offers a range of services designed to help businesses establish and grow their brand:
- Brand Design: Creating logos, visual identities, and comprehensive brand toolkits1
- Brand Strategy: Developing brand personalities that align with business values and target audiences2
- Illustration: Crafting custom illustrations to enhance brand storytelling4
- Marketing Collateral: Designing various marketing materials and Canva templates1
Target Audience
Rachel primarily works with:
- Heart-aligned, online female entrepreneurs
- Purpose-driven small business owners
- Women looking to transition their business from a hobby to a professional venture2
Approach and Philosophy
Rachel's branding process is characterized by:
- Deep strategy and intuitive design
- Focus on uncovering the core values and motivations of the business owner
- Emphasis on creating authentic and memorable brand experiences2
Rachel positions herself as a "brand BFF," offering not just design services but also mentorship and ongoing support to help businesses maintain and evolve their brand presence.3
Highlights
Your IG feed is often one of the first points of contact between your dream customers and your brand, making it a crucial aspect of your brand aesthetics.
First impressions are like a one-way ticket – you never get a second chance! So make it count! How you present your brand visually can leave a lasting impact, or no impact at all. The choice is yours.
Time for a makeover? Join me for my live workshop: Design Your Dream Grid! Limited replay available. Register for access. Wednesday 26 June 11am ACST.
Register now 👉🏻 https://lnkd.in/e-xx52dC
In this workshop, you’ll learn how to design a stunning feed that reflects your brand and captivates your audience. Curate a beautiful, cohesive Instagram grid that attracts and converts.
Don’t miss this chance to level up your social media game!
✨ NEW ✨ BRAND GLOW-UP - limited time offer! ⏰ If you're feeling "meh" about your visual brand, teetering on the edge of a brand refresh, but something is holding you back (time, money?)... keep reading. 👀
If you're: 😴 Tired of your daggy, outdated logo design but don't need an all-singing, all-dancing rebrand at this stage... 🛠 Ready to trade-in your DIY/Canva logo attempt for a custom-designed upgrade with a side of brand strategy to give you an extra edge... 🏔 In a bit of a "messy middle" phase in your business. You know your brand inside-out, but also know your existing visual vibe isn't in alignment with the vision you have to conquer new heights...
🎟 The Brand Glow-Up is your one-way-ride to brand bedazzlement.
Much more than just a logo, it includes everything you need to establish a stunning visual brand aesthetic destined to set you up for a promising future.
✅ Logo personality clarity guide ✅ Brand strategy session with me - 30 mins (via Zoom, recorded) ✅ Primary + secondary colour palette based on tried + true colour psychology principles (i.e. it will make your ideal customers weak at the knees) ✅ Typography hierarchy suite (I'll tell you exactly which fonts to use for display, headings, sub-headings, body copy, captions etc) ✅ Distinctive, custom illustrated logo design (no cookie-cutter templates here!) ✅ Complementary sub-logo (useful for things like stamps, social media profiles, watermarks etc) ✅ Logo mark (think fancy favicons, gorgeous watermarks + symbology) ✅ Logo style guide (your one-way ticket to brand consistency) ✅ File toolkit: all the logo files you need for professional printing, Canva, signage, embroidery, screen-printing, website design + more.
TOTAL INVESTMENT: AU$1,990 (flexible payment plants available).
🌈 UP-LEVEL IT: Book your Brand Glow-Up before 5pm Friday 31 May 2024 to receive my DIY design skills course, Design Whizz (AU$197 value) PLUS three custom illustrated brand icons (AU$390 value). Almost AU$600 value 100% free!
Curious about my craftsmanship? Check out my brand-babies 👉🏻 https://lnkd.in/gPk8uSia
Limited spaces available. Message me to secure your Brand Glow-Up before it disappears. 💨
