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Rachel Beisel Scott
Fractional CMO | COO | CEO | Marketing & Sales Leadership DTC & B2B | Operational Leadership | Growth + Scale Strategy | eCommerce Expert
Professional Background
Rachel Scott is a dynamic multipotentialite known for her impressive versatility and profound impact on various industries. As a seasoned C-suite leader and visionary strategist, she excels in marketing, operational transformation, and team-building, making her a sought-after expert in B2B and DTC sectors. With a strategic mindset, Rachel has successfully founded and led multiple businesses, from startups to billion-dollar enterprises across diverse fields such as software, healthcare, apparel, and media. Her leadership is characterized by a proven ability to transform strategies into multi-million-dollar results, inspiring boards and engaging employees through her confident and data-driven communication style.
Rachel's experience spans across critical functions including research and development, human resources, finance, operations, sales, product development, and communication. This broad exposure positions her as a holistic leader who understands the intricate dynamics of business operations and marketing functions, providing her with the unique ability to drive results and foster growth across various organization sizes and structures.
Education and Achievements
Rachel holds a Bachelor of Science degree in Journalism, with concentrations in Advertising, Public Relations, and Business Management from Middle Tennessee State University (MTSU). This educational background laid the foundation for her marketing expertise and strategic thinking, which she has honed and expanded throughout her career.
Achievements
One of Rachel's notable strengths lies in her ability to generate significant sales and business growth. She has been instrumental in creating more than $100 million in deals, showcasing her capability in navigating markets and harnessing customer-centric strategies. Trained in multiple modern selling methodologies, including Customer-Centric Selling and the Challenger Method, she applies these approaches to consistently exceed sales targets and foster lasting relationships with clients.
In her role as Senior Vice President Marketing at Molekule, Rachel advances brand strategy and digital marketing initiatives, helping the company to create effective market outreach. Furthermore, she has served in various leadership roles across different organizations, including positions as Entrepreneur In Residence at Exponential Impact and Managing Director at Soco Angels. Her ability to mentor and uplift aspiring professionals is evident in her dedication to coaching future leaders, enabling them to realize their potential and build strong, successful teams.
Rachel is particularly adept at operational transformation, consistently developing innovative products and services that meet the needs of underserved markets. Her expertise extends to steering companies through mergers and acquisitions, where her insights into financial due diligence and effective communication with investors play crucial roles in the success of such complex undertakings. Known for creating an agile and well-oiled operational environment, Rachel has adopted methodologies such as Kanban, Lean, and Design Thinking, which facilitate efficiency and spur creativity within organizations.
Beyond her corporate achievements, Rachel is deeply committed to fostering a collaborative and trusting culture within teams. Drawing on her experience as a former professional athlete, she understands the intrinsic value of teamwork and morale, impacting organizational culture positively. Rachel thrives on empowering others, assisting them to harness their strengths and develop into the leaders of tomorrow.
Her leadership philosophy revolves around building highly skilled, diverse global teams and incorporating innovative processes that deliver a competitive edge. Whether she is recruiting talent, guiding team dynamics, or exploring market strategies, Rachel maintains a sharp focus on company objectives and sustained growth. Her extensive background in brand strategy, customer engagement, and business development underscores her reputation as a marketing expert.
Rachel’s previous roles reflect her extensive career trajectory, where she has made substantial contributions to each organization. These roles include SVP CMO at CableLabs, where she integrated marketing communications to bolster the company's strengths, and Director of Sales Ops at Cognizant, where her leadership contributed to enterprise-level innovation. Additionally, as Co-Founder of the Colorado Women's Cycling Project, Rachel has demonstrated her commitment to fostering inclusive environments and supporting female athletes in their pursuits.
With her varied experiences as an author, investor, and advisor in start-up ecosystems, Rachel continues to diversify her career while leaving a lasting impact on each endeavor. Her book, ‘Children in Suits’, is just one example of her commitment to explore and engage with contemporary issues, demonstrating her drive to contribute meaningfully beyond the corporate sector.
In summary, Rachel Scott is not only a leader but a resourceful strategist, mentor, and innovator who fosters transformation and empowers teams across sectors. Her contributions to various industries highlight her dedication and expertise, making her a prominent figure in the modern business landscape.

