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Rafael Hernandez

Designer + Entrepreneur // Founder at Alfred Lane, Alfred Lane Studios & VP Creative Director, Product Design at Treuth

Rafael J. Hernandez is a seasoned designer and entrepreneur known for his work at Alfred Lane & Alfred Lane Studios and as the VP Creative Director, Product Design at Treuth.

With over 17 years of experience in UX/UI design, Rafael excels in digital cross-channel marketing, print, and interactive design, delivering elegant and user-centered solutions for both mobile and desktop platforms.

His expertise spans diverse projects ranging from mobile site design and email marketing to responsive design, landing pages, and e-commerce platforms, catering to startups and large corporations alike.

Rafael's holistic approach involves owning the design process from concept to implementation, ensuring a seamless balance between business objectives, user needs, and marketing insights to drive measurable results.

Having a strong educational background in graphic communications and design from renowned institutions like The School of the Art Institute of Chicago and the Savannah College of Art and Design, Rafael has honed his skills in innovation, creativity, and strategic thinking.

Throughout his career, Rafael has held notable positions such as Mobile User Experience Designer at IBM, Lead UI/UX Designer at Montway Auto Transport, and Art Director at Responsys (Acquired by Oracle 2013), showcasing his adaptability and leadership in various design roles.

Known for his problem-solving skills and value-driven approach, Rafael remains a dedicated student of design and business, consistently seeking opportunities to create compelling customer experiences and solve complex design challenges.

With a rich portfolio of experiences in diverse industries and design environments, Rafael stands out as a seasoned professional with a passion for driving innovation and delivering impactful design solutions.

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Location

Miami, Florida, United States