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Rahaf Harfoush
Executive Director, Red Thread Institute of Digital Culture - Best Selling Author - Digital Anthropologist - Professor
Rahaf Harfoush is a renowned Strategist, Digital Anthropologist, and Best-Selling Author with a focus on the interactions among emerging technology, innovation, and digital culture.
She currently serves as the Executive Director of the Red Thread Institute of Digital Culture and is a faculty member teaching 'Innovation & Emerging Business Models' at Sciences Politique's Masters of Economics and Finance program in Paris.
Rahaf's upcoming book, 'Hustle & Float: Reclaim Your Creativity and Thrive in a World Obsessed with Work,' is scheduled for release in early 2019.
Previously, she held the role of Associate Director of the Technology Pioneer Program at the World Economic Forum in Geneva, where she contributed to the identification of disruptive startups improving global conditions.
An accomplished author, Rahaf is known for co-authoring 'The Decoded Company: Know Your Talent Better Than You Know Your Customers,' and for her first book, 'Yes We Did: An Insider's Look at How Social Media Built the Obama Brand,' based on her experiences as part of Barack Obama's digital media team during the 2008 Presidential elections.
Rahaf's expertise and contributions have garnered her numerous recognitions including being named a top future thinker by the Hay Literary Festival in 2017 and a Young Global Changer by the G20 Global Think Tank Summit.
Her thought leadership in digital culture and technology has been acknowledged by various institutions such as the World Economic Forum, Women's Forum for the Economy and Society, the Canadian Arab Institute, and the German Marshall Network of Transatlantic Leaders.
Rahaf pursued her education in Business at Ecole Des Hautes Etudes Commerciales and completed her Bachelor's degree in Business Administration at Ivey Business School At Western University.
Her professional journey has seen her in roles such as Executive Director at Red Thread, Adjunct Professor at Sciences Po, Associate Director at the World Economic Forum, and in various other key positions in renowned organizations like Manara International Resources Inc., Hotspex, New Paradigm, Cundari, and Nestlé.

