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Ralph Piscitelli
Volunteer Marketing and Communications Chair at Alzheimer's Association®
Professional Background
Ralph Piscitelli is a distinguished marketing and communications professional with a strong track record in public relations, crisis communications, media relations, and new business development. Known for his strategic approach and dedication to excellence, Ralph has built a career centered around enriching corporate communications and enhancing brand visibility across both corporate and nonprofit sectors. His impressive journey has spanned several prestigious organizations and significant leadership roles, positioning him as an influential voice in the fields of marketing and communications.
Currently, Ralph makes notable contributions as the Volunteer Marketing and Communications Chair of the Alzheimer’s Association of the Coachella Valley. His strategic marketing initiatives and commitment to public awareness around Alzheimer’s disease showcase his passion for community involvement and advocacy. Additionally, he serves as a board member of the La Quinta Chamber of Commerce, where he actively engages in local business development and economic growth initiatives, further cementing his reputation as a dedicated professional focused on fostering collaboration and support among local enterprises.
Career Highlights
Ralph has held several pivotal roles throughout his career that underscore his expertise and leadership in communications. In 2019, he served as a Senior Consultant at Global Markets Advisory Group LLC, where he leveraged his extensive industry experience to assist organizations in enhancing their communication strategies and market presence. Prior to this role, he was at The Conference Board (TCB) for six years as the Director of Communications, where he achieved significant milestones that would further enhance his professional acclaim. Notably, Ralph was promoted to serve on the Management Committee in 2013, marking a significant achievement as he became the first head of communications to hold this position. Under his leadership, TCB experienced impressive growth in earned media coverage, with figures increasing from 30 mentions per month in 2013 to 50 by 2015, and a remarkable 34% year-over-year increase in 2016. Ralph’s efforts played a vital role in establishing TCB’s media presence in influential publications such as the LA Times, the Orange County Register, and NPR.
In addition to his tenure at TCB, Ralph was the North American Head of Communications at Nomura Securities, where he oversaw both internal and external communications. His successful media outreach initiatives and commitment to effective corporate messaging led to his promotion to Executive Director in 2009. During his time at Nomura, he played an instrumental role in shaping the communication strategies that aligned with the company's global outreach goals.
Ralph began his professional career in financial services at the New York Stock Exchange (NYSE) in 1987. He later joined Benjamin Jacobson & Sons, an NYSE specialist firm in 1995, where he advanced to the role of partner by 1999, demonstrating his exceptional ability to grow business and drive communications within the company. His tenure at Benjamin Jacobson culminated in the firm’s acquisition by Goldman Sachs in 2001, marking a significant transition in both his career and the firm’s legacy.
Education and Achievements
Educationally, Ralph holds a Bachelor of Science in Marketing from Baruch College - Zicklin School of Business. His robust academic foundation has equipped him with essential skills and insights that have shaped his strategic approach to marketing and communications throughout his career.
Ralph's professional journey is a testament to his commitment to excellence and his ability to navigate the dynamic landscape of marketing and communications. He has received numerous accolades for his contributions and has taken on various leadership roles in esteemed organizations, including Capital MS&L and NYSE, where he further developed his expertise in corporate communications and marketing strategy. Additionally, he has shared his knowledge as an Instructor at UC Riverside, Palm Desert, fostering the next generation of marketing and communications professionals.
As a dedicated and passionate advocate, Ralph Piscitelli continues to make significant impacts in the fields of marketing and community service. His work with the Alzheimer’s Association and commitment to local commerce demonstrate his unwavering dedication to improving the lives of others and supporting meaningful initiatives in his community.
Achievements
- Increased earned media coverage at The Conference Board from 30 mentions per month in 2013 to 50 mentions by 2015, and achieved a 34% year-over-year growth in 2016.
- First head of communications to serve on The Conference Board Management Committee.
- Successfully managed corporate communications strategies at Nomura Securities, contributing to global outreach and media engagement.
- Promoted to partner at Benjamin Jacobson & Sons after increasing the firm’s book of business significantly.
