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Ranjan Roy

Media + Retail + Innovation

Ranjan Roy is the Senior Vice President (SVP) of Strategy at Adore Me, a direct-to-consumer intimate apparel company and subsidiary of Victoria's Secret.45 In his role, he leads various initiatives focused on sustainability, content strategy, and brand marketing.3

Career Background

Ranjan joined Adore Me in September 2019.3 Prior to this, he had a diverse career spanning technology, media, and finance:

  • Founder of The Edge Group, which helped consulting firms and financial services companies adapt their content for modern audiences3
  • Adjunct Assistant Professor at CUNY Graduate School of Journalism3
  • Cofounder of Informerly, a B2B media company with a personalization engine3
  • Business Director at Financial Times, overseeing commercial development of FT Tilt3
  • Vice President of Emerging Markets Trading at Bank of America3

Education

  • MBA from INSEAD, specializing in Digital Communication and Media/Multimedia13
  • BA in Economics and Political Science from Emory University, graduating Summa Cum Laude13

Expertise and Initiatives at Adore Me

At Adore Me, Ranjan focuses on:

  • Driving the company's expansion into new categories and satellite brands2
  • Leading sustainability initiatives2
  • Implementing AI and technology solutions to improve business processes45
  • Overseeing the "Adore Me Everywhere" initiative, which expands the brand's presence on various marketplaces4

Ranjan has been instrumental in leveraging AI technologies, particularly through the use of Writer AI Studio, to streamline content creation, product descriptions, and international expansion efforts at Adore Me.45

Highlights

Jan 18 · twitter

This hit hard

Aug 4 · twitter

TIL

Jun 23 · Yahoo Finance
RPT-US retailers' members-only programs under scrutiny with Amazon lawsuit - Yahoo Finance
RPT-US retailers' members-only programs under scrutiny with Amazon lawsuit - Yahoo Finance
Jun 22 · Yahoo Finance
US retailers' members-only programs under scrutiny with Amazon lawsuit - Yahoo Finance
US retailers' members-only programs under scrutiny with Amazon lawsuit - Yahoo Finance

Related Questions

What are Ranjan Roy's main responsibilities at Adore Me?
How has Ranjan Roy contributed to Adore Me's sustainability initiatives?
What was the focus of Ranjan Roy's work at The Edge Group?
How did Ranjan Roy's experience at Financial Times influence his strategy at Adore Me?
What are some notable projects Ranjan Roy has led at Adore Me?
Ranjan Roy
Ranjan Roy, photo 1
Ranjan Roy, photo 2
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Location

New York, New York, United States