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Rao Bhupesh
Co-Founder and Managing Partner at Vaaya Media
Rao Bhupesh is the Co-founder & Managing Partner at Vaaya Media, where he has been instrumental in crafting success through innovative digital marketing strategies since 2018.
With a strong focus on programmatic advertising, Rao's expertise includes Google Ad Manager, AdSense, DV360, and various mediums like CTV, Display, and Video. His work with SSPs and DSPs has enabled him to excel in performance marketing and consistently optimize campaigns to drive maximum impact.
Renowned for exceptional interpersonal skills and strategic thinking, Rao excels in negotiation and leadership. He approaches challenges with enthusiasm, embracing a positive and adaptable mindset. He values teamwork and has a strong nationalistic pride.
Rao's strategic goal involves establishing global partnerships to understand partner needs thoroughly. By developing meticulous campaign strategies and efficient inventory management, the aim is to achieve optimal ROI for all stakeholders involved.
Proficient in third-party whitelabeled platforms like Affise, Offer18, Adkernel, Bidscube, Limelight, and Ownadx, Rao specializes in end-to-end campaign setup, analysis, and optimization. His expertise spans diverse advertising models, ensuring amplified performance and ROI.
Apart from his professional endeavors, Rao enjoys exploring new horizons, engaging in culinary adventures, staying updated on global developments, and discovering new destinations through travel.
Rao Bhupesh actively seeks collaborations to navigate the dynamic digital landscape and transform strategies into success stories, fostering mutual growth and success.
Education-wise, Rao holds a Post Graduation Diploma in Management (Marketing) from the International School of Management Excellence and a Bachelor of Technology in Computer Science from Gurgaon Institute Of Technology and Management. He also completed his schooling at Rotary Public School and Sharda International School.
His professional journey includes roles like Founder at Vaaya Media, Senior Account Manager at Mayron Digital Networks, Marketing And Advertising Manager at RTBDemand.com, and Summer Intern at ACTION RETAIL VENTURES PVT. LTD., showcasing his diverse experience across different domains.
