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Raphael J. Kappeler
Founder and CEO at REWORTH | Latitud Fellow | Mentor START Global | Connecting banks and merchants using transactional data to increase customer engagement 2x to 9x
Raphael J. Kappeler is an experienced entrepreneur and fintech leader with a focus on Latin America. He is the founder and CEO of REWORTH, a Mexico City-based fintech company that aims to simplify how banks and merchants engage with their customers.12
Professional Background
Kappeler has over 18 years of experience in the finance and payments industry.3 His career highlights include:
- Founding REWORTH, which connects banks and merchants to increase customer engagement using transactional data5
- Achieving two successful exits as an entrepreneur4
- Serving as a mentor and coach for other founders and startups4
Expertise and Contributions
Kappeler's areas of expertise include:
- Open finance and open banking4
- B2B enterprise models in fintech1
- Scaling operations and sales in the Latin American market1
As a mentor, Kappeler has been involved with several accelerator programs:
- Rise Growth Academy, where he shared insights on scaling businesses and applying lessons learned to specific business cases1
- Rise London, where he served as a mentor in May (year unspecified)3
Current Focus
Kappeler's current work with REWORTH aims to:
- Simplify how banks offer rewards and engage customers2
- Leverage network effects to scale B2B models efficiently1
- Increase customer engagement for banks and merchants by 3x to 9x using transactional data5
As a mentor and board advisor for the START Fellowship at Start Global, Kappeler likely draws on his extensive experience to guide and support emerging entrepreneurs in the fintech and broader startup ecosystem.
Highlights
Conquering E-commerce's 'Unknown Unknowns': Mexico's online shopping Scene is a hotbed of impulse purchases.
🛒With a market worth over US$29 billion, Mexico's online shopping scene is bustling and unpredictable. But one trend is clear: Mexicans are increasingly making spur-of-the-moment purchases.
☕️Consider this: While the average Mexican spends less than 50 pesos on their daily coffee, local coffee shops are cashing in tickets averaging MX$158! That's not just a love for artisanal brews; it's the power of impulse at play.
🔍 Our Payment Relationship Marketing (PRM): Turning the Unpredictable Into Opportunities - With over 40% of Mexican consumers making unplanned online purchases, the marketing game is changing.
📈 By harnessing real-time payment data and AI, PRM uncovers patterns and preferences to catch consumers right at the moment of impulse. And with cash-back strategies that make for a seamless experience, we're not just observing trends, we make them for your business!
🌙☀️Curious about how this plays out in real scenarios and how Friday night spending habits differ drastically from Monday morning's? You might be surprised at the shift in priorities!
👉 Dive into our latest article to discover how PRM is reshaping marketing to not only anticipate but also act on the ever-surprising consumer impulse. Let’s turn the unpredictability of e-commerce into our strategic advantage:
https://lnkd.in/ex6JZMBK
#eCommerce #MarketingStrategy #ConsumerBehavior #DataAnalytics #PRM
