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Raphael Rivilla
Leading Edge Media Obsessed Speaker and Agency Partner | Digital 40 Over 40 Honoree | Not So Closet DJ
Raphael Rivilla is the Chief Media Officer at Marcus Thomas LLC, a marketing communications agency based in Cleveland, Ohio. He has held this position since May 2022, after serving as a Partner in Media and Connections Planning since November 2012. Rivilla's role involves overseeing media strategies and connections planning, contributing to the agency's reputation for innovative media solutions.123
Career Background
Rivilla began his career in media as one of the first five employees at MediaPlex in 1998. His extensive experience includes various roles in media planning and strategy across multiple agencies:
- Founding Partner at Media Unleashed™ (2016 - Present): Focuses on data-driven media planning and buying.
- VP, Interactive Media Director at BKV (2004 - 2012): Led interactive media initiatives.
- Senior Media Planner at Mediasmith (2002 - 2003): Recognized with multiple awards for product launches.
- Interactive Media Supervisor at Miller Huber (2000 - 2001).
- Interactive Media Strategist at Mediaplex (1998 - 2000) where he started his career.134
Education
Rivilla holds a Bachelor's degree in Interior Architecture from the Academy of Art University (2001-2003) and a Bachelor's degree in Mass Communication/Media Studies from the University of San Francisco (1993-1997).1
Contributions and Recognition
Throughout his career, Rivilla has received several awards, including the MediaPost Creative Media Award and the Content Marketing Award, highlighting his impact on the advertising and media landscape.12 His expertise also extends to emerging topics such as retail media and AI, which he actively discusses in industry forums.56
Rivilla is based in Chagrin Falls, Ohio, and continues to influence media strategy at Marcus Thomas LLC, ensuring that the agency remains competitive in a rapidly evolving market.3
Highlights
Today, we got to celebrate Pride at our agency by having a house teach us all about ballroom culture. We saw amazing performances. We also created posters of important icons in the LGBTQIA+ community. We learned a little and danced a good bit. They say culture is closely intertwined with advertising and we got a great serving today. #culture #pride
Hi all! I'll be speaking at the Digiday Programmatic Marketing Summit and will be on stage with their EIC, James Cooper. Hope to see colleagues there. Check agenda for session time and topic (hint: it's still very important). #digidayprogrammatic
