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Raven Baker

Social + Community Lead at Adolescent Content

Raven Baker is a seasoned social media strategist with a wealth of experience spanning over seven years in the industry. She played a pivotal role as one of the founding editors of Refinery 29's Unbothered, where she skillfully utilized her expertise to grow the platform's presence and maintain its authentic voice, amplifying its reach and brand identity through social media channels. Raven's proficiency lies in fostering specialized communities and advocating for marginalized stories, showcasing her dedication to setting trends and celebrating individuality.

Highlights

Jul 3 · linkedin

Social media strategists and SMMs alike know that being less visible doesn't equate to being less successful at what we do.

Choosing not to use your skillset to enhance your personal profiles can do wonders for your mental health, hobbies, and work-life balance. However, seeing your peers who choose to be more visible host panels, launch podcasts, and be featured in editorials can make you feel like you're falling behind.

Whether that feeling is rooted in reality or is just a fleeting thought, as a manager, I'm always mindful of how I show up for my team. I refuse to project that pressure onto those who report to me. We're all working extremely hard, and while this work is important, it should never create an environment without a healthy work-life balance.

Thank you, Business Insider and Lindsay Dodgson, for including my thoughts in such an important piece: https://lnkd.in/gYNmNv_w

May 21 · linkedin

As a Native New Yorker living in Houston, it's always a great feeling when work brings me home.

In a world of remote work and Zoom boxes, you can forget how rewarding it is to connect with others in person. The Adolescent team was in the Big 🍎 this past week presenting our capabilities as an agency 100% dedicated to youth audiences. And I, of course, am always down to discuss the ever-evolving social media habits of Gen Z.

Thank you AdForum ✨

Raven Baker
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Location

Greater Houston