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Ray Oram

Vice President, Account Based Marketing at IBM

Ray Oram is the Vice President of Account Based Marketing at IBM.123 He leads IBM's ABM initiatives, overseeing a global team of 70 field marketing professionals who target over 300 top-tier client accounts.2 Ray has held several key executive positions at IBM in communications, sales enablement, and marketing.1

In his current role, Ray is responsible for:

  1. Orchestrating marketing efforts to resonate with IBM's key accounts2
  2. Scaling and implementing agile marketing strategies2
  3. Leveraging digital tools like Seismic to create personalized, interactive content experiences for clients2

Ray has been instrumental in implementing innovative marketing approaches at IBM:

  • He led the adoption of Seismic's sales enablement platform to enhance IBM's ABM efforts2
  • Under his leadership, IBM has created over 500 interactive assets and 2,500 Digital Sales Rooms2
  • His team has achieved a 2.5X click-to-share ratio on social media, exceeding industry standards2

Ray's efforts have contributed significantly to IBM's business growth, with newer priority offerings growing 20% faster than the rest of the business.2 He is known for building outcomes-focused, collaborative teams and has been recognized by various marketing associations for his work.1

Highlights

Jan 30 · anab2b.nyc
2020 ANA Communicator Bios - ANA Business Marketing NYC
2020 ANA Communicator Bios - ANA Business Marketing NYC

Related Questions

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Ray Oram
Ray Oram, photo 1
Ray Oram, photo 2
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Location

Wellesley Hills, Massachusetts, United States