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Ray Poynter
At the intersection of work, fun & discovery
Ray Poynter is a prominent figure in the market research industry, currently serving as the Chief Research Officer at Potentiate, a data intelligence company based in Australia. He joined Potentiate in September 2019, where he is responsible for leading product innovation, enhancing research techniques, and educating teams while supporting client engagements.1
Career Overview
Poynter has over 40 years of experience in market research, having held various significant roles throughout his career. He founded the #NewMR initiative, which focuses on modernizing market research practices and fostering innovation within the industry. His previous positions include director roles at well-known firms such as Millward Brown, IntelliQuest, and Virtual Surveys.23
In addition to his corporate roles, Poynter is an active educator and speaker. He has lectured at Nottingham Trent University and has been involved in numerous conferences globally as a speaker and chair.24 His contributions to the field also include authorship of influential texts like The Handbook of Mobile Market Research and The Handbook of Online and Social Media Research.
Leadership Roles
Poynter was elected as the President of ESOMAR (European Society for Opinion and Marketing Research) for the 2023-2024 term, reflecting his leadership and influence within the research community.36 He is recognized for his commitment to advancing research methodologies and integrating new technologies into market research practices.
Personal Interests
Outside of his professional endeavors, Ray Poynter is known for his passion for ultramarathons, often participating in challenging races.5 His mission combines helping others with a focus on learning and fun within the market research sector.
For more detailed insights into his work and thoughts on market research trends, you can find him active on LinkedIn under the username raypoynter.2


