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Rayde Luis Baez

Dominicano 🇩🇴🚀🌎 Founder of The Connect & Co-founder of SPORTHINK | Brand Partnerships | Marketing Communications | Business Strategy, Innovation & Financing | Sports & Entertainment

Rayde Luis Baez is an accomplished and passionate partnerships narrative builder with a diverse background in sports business and finance. Born and raised in the Dominican Republic, Baez has spent over a decade in Europe, where he has established himself as a leading figure in the industry.

Baez holds a degree in Economics and has received post-graduate education in Banking & Finance, both in the Dominican Republic and Europe. While his academic background lies in economics, his true passion lies in sports. Throughout his career, Baez has demonstrated a deep connection to the world of sports and has successfully merged his financial expertise with his love for the game.

Currently, Baez is the Co-founder & Co-Managing Partner at SPORTHINK, a sports marketing firm specializing in commercial and multi-media activation. In this role, he leads teams in prospecting, negotiating, and executing massive sponsorship and media deals for some of the most renowned brands and sporting institutions in the world.

Prior to his work at SPORTHINK, Baez served as the Managing Director of a top sports marketing firm, overseeing day-to-day operations in Spain & Portugal while developing international business opportunities in Western & Southern Europe, as well as the Americas region. During this time, he built strong relationships with influential partners such as Turkish Airlines, BWIN, Adidas, Nike, and more, continuously delivering valuable return on investment.

Before entering the sports marketing field, Baez worked in senior audit and financial advisory roles at prestigious firms such as KPMG and Ernst & Young. This experience provided him with a solid foundation in financial management and strategic thinking, which he skillfully applies to his current endeavors.

Baez's unique combination of financial expertise and sports passion has made him a sought-after professional in the media, sports, and entertainment industries. His multicultural background, vision, and business knowledge enable him to identify and create opportunities for stakeholders on a global scale. Baez constantly strives for growth and seeks to make a positive impact, both operationally and on the bottom line.

Highlights

Jul 15 · linkedin

Great to be back in the Bay!

Want to first congratulate the Spain SailGP Team on an epic comeback weekend, to win it all and take the Season 4 SailGP Championship!

Antonio Alquezar, Alejandra Real, Pablo Benavente, and the rest of the team, you rock! Thank you for the hospitality and the memorable weekend.

Met a lot of people, but in particular want to highlight great Bay-based friends and colleagues Vince DeBartolomeis and Daniel Brusilovsky, and with out of town friends like Fernando (Ferran) Prieto and Ben H.

One of those business trips in which endless possibilities look also as very plausible ones.

Privileged to have this wonderful network of friends and colleagues.

SanFran is always great to come back, and will do so very soon…you know “…. high on a hill, it calls to me…” 🌁❤️

The Connect, Advisory & Partnerships SPORTHINK

#SportBusiness #Advisory #Commercial #StrategicDevelopment #Investments #Technology #Strategy

Jun 19 · linkedin

This week’s controversy around Kylian Mbappé’s message to the French youth, to go out and vote, inspired this article.

🗣️ Athlete opinions, are as valid as anyone’s in any society, and particularly carry significant weight in community engagement terms. 🌟 Examples: Kylian Mbappé urging French youth to reject extremism, Jackie Robinson's role in integrating baseball, Colin Kaepernick's activism against racial injustice. 💪 Athletes inspire and unite people, which in turn enable brands to amplify their messages and creating emotional bonds with consumers that really care about what they buy and use. 🤝 Aligning with athletes can drive meaningful social impact and cultivate engaged communities, but needs to be cemented in a truthful common vision that takes all in: the sporting prowess, and the personal beliefs. 🔍 Before partnering -and also before having an opinion of any athlete’s opinion-, understanding athletes' backgrounds is essential and the honest thing to do.

The Connect, Advisory & Partnerships SPORTHINK

#BrandBuilding #CommunityEngagement #AthleteInfluence #SocialChange #Authenticity #MarketingStrategy #KylianMbappe #JackieRobinson #ColinKaepernick #SportsAndSociety #Equity #Inspiration #ReadNow

Related Questions

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Rayde Luis Baez
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Location

Greater Valencia Metropolitan Area