Suggestions
Rebecca Holland
GTM | Sales & CS Leadership | Martech | Data/Identity | CHIEF
Rebecca Holland is a seasoned professional with over 15 years of experience in revenue-generating roles within fast-growing SaaS, Data, and Martech companies.
She specializes in Customer Success and Sales, advising early-stage founders on go-to-market strategies, pipeline growth, revenue increase, and customer retention.
Rebecca has a proven track record of spearheading sales, customer success, and strategy, focusing on enhancing the entire customer lifecycle for mid-market and enterprise segments.
Her expertise includes driving revenue growth, forging channel partnerships, and securing deals ranging from six to eight figures.
She has managed revenue teams of various sizes and P&L's across different scales, demonstrating a talent for motivating and transforming underperforming teams.
Rebecca is dedicated to delivering value to large enterprises and Fortune 500 clients, as well as leveraging data-driven insights and cutting-edge technologies to drive innovation and operational scalability.
She holds a Bachelor of Science in Business Administration with a focus on Marketing, Entrepreneurship, and Small Business Management from Northeastern University.
Throughout her career, Rebecca has been associated with notable organizations such as Primary Venture Partners, CS Angel, Chief, Self ID Inc, GumGum, Tapad at Experian, TubeMogul (acquired by Adobe), Percolate by Seismic, Stylecaster at sheKnows, Vitrue (acquired by Oracle), Hitwise at Experian, Cogent Communications, Food & Wine, and Neiman Marcus.
Highlights
My hot take...I'm very, very, very: not surprised by Google's announcement.
Google has done its best to control the industry since the inception of digital. This is why we say "walled garden." However, this exercise brought to light some cracks that have existed. As advertisers, we can't only leverage one identifier to target consumers. Consumers are people, everywhere, interacting digitally and in real life. Foolish to think people can only be targeted in one way and to bet the farm on it.
This "exercise" shed some light on important strategies for large and small brands. It's crucial to personalize content for usage, adoption, purchase, and loyalty. It's also important to capture attention where your target market plays and interact with consumers dynamically because people are unique. Identity resolution has always been important to understand the consumer journey and also get smarter on media spend.
Why did these announcements by Google cause such a stir?
TLDR: Emergencies create opportunities. Google created opportunities for an ecosystem (some self-serving but can we blame 'em?)
A pinch of good has come out of this. Highlighting important facets of marketing and advertising and consumer awareness. New players in the space, new ideas percolating, etc. Everyone getting a bit more savvy is not a complete waste of time.
What are your thoughts? #cookieless #advertising #google #marketing
Another awesome event for women in B2B SaaS at Primary Venture Partners this morning! Impactful content around the "First Team" approach to leadership and teams. I wish I'd had these programs 15 years earlier on in my career, and they are so helpful now!! #lifelonglearning.
Thank you to Cassie Young, Kristine Kern and Rebecca Price for putting it on! And Lindsey O'Sullivan for moderating our group breakout! What a star-studded room. #lencioni #SaaS #leadership #business #femalefounders
