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Rebecca Holland

GTM | Sales & CS Leadership | Martech | Data/Identity | CHIEF

Rebecca Holland is a seasoned professional with over 15 years of experience in Customer Success and Sales roles within fast-growth SaaS, Data, and Martech companies. She specializes in advising on go-to-market strategies, pipeline/revenue growth, customer retention, and Sales and Partner Success for early-stage founders.

Rebecca has a proven track record of:

  1. Managing revenue teams ranging from 5 to 60 people
  2. Handling P&L's from $50M to $150M
  3. Delivering value to large enterprises and Fortune 500 clients
  4. Building and leading high-performing teams
  5. Solving complex problems with innovative and data-driven solutions

She holds a Bachelor of Science in Business Administration with specializations in Marketing, Entrepreneurship, and Small Business Management from Northeastern University. Rebecca has been associated with reputable organizations including Primary Venture Partners, CS Angel, Chief, Self ID, Inc., 5x5, GumGum, Tapad at Experian, and several others.

Currently, Rebecca is likely working as an Expert at Primary Venture Partners, focusing on GTM (Go-To-Market) strategies and advisory roles for early-stage companies.1

Highlights

Jul 24 · linkedin

My hot take...I'm very, very, very: not surprised by Google's announcement.

Google has done its best to control the industry since the inception of digital. This is why we say "walled garden." However, this exercise brought to light some cracks that have existed. As advertisers, we can't only leverage one identifier to target consumers. Consumers are people, everywhere, interacting digitally and in real life. Foolish to think people can only be targeted in one way and to bet the farm on it.

This "exercise" shed some light on important strategies for large and small brands. It's crucial to personalize content for usage, adoption, purchase, and loyalty. It's also important to capture attention where your target market plays and interact with consumers dynamically because people are unique. Identity resolution has always been important to understand the consumer journey and also get smarter on media spend.

Why did these announcements by Google cause such a stir?

TLDR: Emergencies create opportunities. Google created opportunities for an ecosystem (some self-serving but can we blame 'em?)

A pinch of good has come out of this. Highlighting important facets of marketing and advertising and consumer awareness. New players in the space, new ideas percolating, etc. Everyone getting a bit more savvy is not a complete waste of time.

What are your thoughts? #cookieless #advertising #google #marketing

Jul 10 · linkedin

Another awesome event for women in B2B SaaS at Primary Venture Partners this morning! Impactful content around the "First Team" approach to leadership and teams. I wish I'd had these programs 15 years earlier on in my career, and they are so helpful now!! #lifelonglearning.

Thank you to Cassie Young, Kristine Kern and Rebecca Price for putting it on! And Lindsey O'Sullivan for moderating our group breakout! What a star-studded room. #lencioni #SaaS #leadership #business #femalefounders

Related Questions

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Rebecca Holland
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Location

New York, New York, United States