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Rebecca Hui
CEO at Roots Studio. Reimagining Creative Economies
Rebecca Hui is an American entrepreneur, activist, and social innovator who has gained recognition for her work in cultural preservation and sustainability. She is the founder and CEO of Roots Studio, a company that digitizes and licenses artwork from indigenous communities to the fashion and retail industry.138
Professional Achievements
Rebecca Hui has been honored with several prestigious awards:
- Forbes 30 Under 30 member16
- Cartier Women's Initiative 2021 North American Laureate57
- Cartier Women's Initiative 2024 Jury member4
- Echoing Green Fellow16
- Chanel Foundation recipient6
Career Highlights
- Founded Roots Studio in January 20173
- Worked with 2,500 artists in India and expanded to Panama and East Africa5
- Previously advised governments on cultural sustainability through UNESCO, US Department of State, and World Bank2
- Started as a Fulbright Scholar and National Geographic Explorer studying human-animal coexistence in India12
Education
- Massachusetts Institute of Technology: City Planning3
- University of California, Berkeley - Walter A. Haas School of Business: Business Administration, Architecture3
Mission and Impact
Rebecca Hui's work focuses on bridging cultures and combating cultural appropriation in the fashion industry. Roots Studio aims to provide fair compensation and recognition to indigenous artists by digitizing their cultural heritage and licensing it to global brands.58 This approach has been recognized for its potential to create a more equitable and sustainable model for cultural exchange in the fashion and retail sectors.
Highlights
It was so fun presenting Roots Studio's story at the Global Exploration Summit amongst astronauts, aquanauts, and other innovators. Also, a mildly poetic moment from the week: When I arrived at the airport for my departure to Portugal, I realized I forgot my travel bag with my glasses and contacts. I had in my eyes my last pair (-9.00), and without them everything is blurry. I was told someone was flying from New York the next day, so my bag was sent with them.
Funny enough, the person who delivered my bag to Portugal was Mike Massimino, the astronaut who flew to space to repair the broken lens on the Hubble Telescope. Thanks to his record-breaking space walk, we now can see nebulas, galaxies, and the greater universe. Thank you also for bringing my glasses and lenses so I could effectively share Roots Studio's story; and showcase the unexpected wonder that happens when we bridge unseen creatives to the rest of the world to see.
PC: NASA
What a week it’s been being on the Jury for the Cartier Women's Initiative. The parallel I see between luxury jewelry and entrepreneurship is this: Diamonds are formed from the earth’s most intense pressure and temperature. But their formation is hidden, miles beneath the surface.
To those who don’t look like your typical entrepreneur and are building from an unshakeable conviction: Stick to what you know and don’t be distracted by temporary trends that come and go. Silently build with masterful craft, so when the time is right, what emerges from beneath becomes the world's most indestructible and valuable substance.
Thank you Cartier for backing these 33 entrepreneurs globally with your incredibly thorough due diligence, capital, and understanding that there is no business-as-usual for unlikely pioneers. It’s been a joy to come alongside you.
