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Rebecca Hui
CEO at Roots Studio. Reimagining Creative Economies
Rebecca Hui is an American entrepreneur, activist, and social innovator who has gained recognition for her work in cultural preservation and sustainability. She is the founder and CEO of Roots Studio, a company that digitizes and licenses artwork from indigenous communities to the fashion and retail industry.138
Professional Achievements
Rebecca Hui has been honored with several prestigious awards:
- Forbes 30 Under 30 member16
- Cartier Women's Initiative 2021 North American Laureate57
- Cartier Women's Initiative 2024 Jury member4
- Echoing Green Fellow16
- Chanel Foundation recipient6
Career Highlights
- Founded Roots Studio in January 20173
- Worked with 2,500 artists in India and expanded to Panama and East Africa5
- Previously advised governments on cultural sustainability through UNESCO, US Department of State, and World Bank2
- Started as a Fulbright Scholar and National Geographic Explorer studying human-animal coexistence in India12
Education
- Massachusetts Institute of Technology: City Planning3
- University of California, Berkeley - Walter A. Haas School of Business: Business Administration, Architecture3
Mission and Impact
Rebecca Hui's work focuses on bridging cultures and combating cultural appropriation in the fashion industry. Roots Studio aims to provide fair compensation and recognition to indigenous artists by digitizing their cultural heritage and licensing it to global brands.58 This approach has been recognized for its potential to create a more equitable and sustainable model for cultural exchange in the fashion and retail sectors.
Highlights
Print feels so good! Thank you Adventure Journal for mailing me your spring issue, which covers what we've been up to in the ultimate adventure of a life time @roots_studio. So thrilled to be amongst such rad people on this earth https://t.co/X3UxuLQPrw




