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Rebecca Hui

CEO at Roots Studio. Reimagining Creative Economies

Rebecca Hui is a visionary entrepreneur and the founder of Roots Studio, a trailblazing company that revolutionizes cultural preservation through innovative IP licensing and traceable royalties. Over the past decade, Roots Studio has connected 42 Indigenous communities worldwide with major retail brands like Patagonia, Chanel Foundation, and Cartier Women's Initiative, collaborating on more than 5 million culturally inspired clothing pieces, films, and products. The Business of Fashion hails Roots Studio as 'The Antidote to Cultural Appropriation,' with features in prestigious publications like HYPEBEAST, Vogue Business, Forbes Under 30, and more. Prior to her entrepreneurial journey, Rebecca's impactful work as a cartographer-activist focused on empowering rural communities in areas such as agriculture, water management, and climate change. She leveraged satellite data for disaster preparedness, coral reef conservation, and devised mapping strategies for rural development projects in collaboration with the Government of India and The World Bank. Rebecca's academic background includes studies in Urban Design and Planning at MIT, as well as Business Administration and Architecture at UC Berkeley's Haas School of Business. Alongside her impressive professional accomplishments, Rebecca is also a talented watercolor artist, children's book author, and advocate of social entrepreneurship.

Highlights

Jun 29 · Forbes
Unreasonable And Accenture Launch Unreasonable CHANGE For Sustainable High-Growth Startups - Forbes
Jun 29 · Forbes
Unreasonable And Accenture Launch Unreasonable CHANGE For Sustainable High-Growth Startups - Forbes
Rebecca Hui
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Location

New York, New York, United States