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Rebecca Lauber
Partner Marketing Program Manager at Twilio Inc.
Rebecca Lauber is currently the Partner Marketing Program Manager at Twilio Inc. She has a strong background in marketing, particularly in partner and field marketing, with over 10 years of experience in driving strategic initiatives across various organizations.
Professional Background
- Current Role: As the Partner Marketing Program Manager at Twilio, Rebecca focuses on developing and executing marketing strategies that enhance partnerships and drive demand generation for Twilio's products. Her role involves creating integrated campaigns, collaborating with sales teams, and analyzing campaign performance to optimize results.2
- Previous Experience: Prior to her current position, she served as the Associate Director of Partner & Field Marketing at Sprinklr, where she led marketing initiatives aimed at strengthening partner relationships and enhancing brand visibility.1
Education
Rebecca holds a degree from the University of Southern California, which has equipped her with the skills necessary for her marketing career.1
Skills and Expertise
- Strong expertise in B2B technology marketing.
- Proficient in developing integrated marketing campaigns and managing digital marketing funnels.
- Experienced in working with partners to create co-op campaigns that drive business impact.2
Rebecca Lauber's professional journey reflects her commitment to leveraging marketing strategies that foster collaboration and drive growth within technology sectors.
Highlights
📣 We did it -- the report is live! 📣
Together with LinkedIn, we surveyed 613 enterprise marketing professionals across North America and Europe to discover how they’re successfully building their brand — and using LinkedIn to do it. One report highlight is that companies using LinkedIn fully are 2.7x more likely to see increased ROAS.
Read on to learn how to build a trustworthy brand and foster customer loyalty across the funnel: http://ms.spr.ly/6043Y2ywD
🙌 A major thank you to the co-collaborators that made this possible at Sprinklr, LinkedIn, TopRank Marketing and distillery. Thank you Jim Tomanchek, Grant Muckle, Pavithra Krishnaswamy, David McCarthy, Felipe Ortolano, Christopher Fraioli, Samantha Berbrick, Elana Aliping Stern, to name just a few of the folks who contributed to this effort.
Read how Twilio Flex enabled Canada’s largest doctor-owned eye care provider to build a customizable, customer-first contact center experience for their patients and internal staff to support growth and patient care innovation.
