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Reem Alharbi
General Manager - Saudi Arabia at Checkout.com
Professional Background
Reem Alharbi is a distinguished marketing expert with an impressive career trajectory and a strong vision for becoming one of the top 10 strategic marketers in the MENA region. Her professional journey has taken her through various leading roles in major organizations, where she has developed a comprehensive skill set encompassing marketing, communications, public relations, and digital marketing. Reem has proven her capabilities in different sectors and is adept at organizing and marketing large-scale events, successfully managing over 1,000 global events across diverse locations including the US, China, Germany, UK, France, Turkey, Qatar, South Africa, UAE, Kuwait, Egypt, and Oman.
As the General Manager for Saudi Arabia at Checkout.com, she applies her vast marketing acumen to enhance business development and profitability. Her previous positions, including Saudi Arabia Country Lead and Head of Talent Solutions at LinkedIn, showcase her expertise in strategy development and execution in high-paced environments. At LinkedIn, Reem played a pivotal role as a spokesperson and strategy advisor, developing tailored solutions for public sector initiatives, thereby amplifying the brand presence in the region.
Education and Achievements
Reem holds a bachelor's degree in Business Administration with a specialization in Marketing from the University of Dubai, laying the foundation for her impressive career in the marketing realm. In addition to her academic qualifications, she further enhanced her professional competence by studying Computer Science at Prince Sultan University. Reem is also certified through the Google Program in AdWords and Partnership, which demonstrates her commitment to leveraging technology in her marketing strategies to optimize performance and reach.
Throughout her career, Reem has continuously pursued knowledge and professional development, completing a variety of specialized courses. Her education includes a Digital Marketing Diploma, Business English Writing, SEO, and Professional Presentation Skills. These courses complement her in-depth understanding of innovative marketing strategies and the digital landscape, positioning her as a thought leader in the MENA marketing community.
Achievements
Reem's notable achievements reflect her dedication, strategic thinking, and leadership capabilities. Her recognition as the MENA Female Role Model at EY signifies her influential role in promoting female empowerment in the professional setting. She is well-regarded for her ability to drive business growth and implement successful marketing campaigns that resonate with diverse audiences.
In her leadership roles at prominent organizations such as Rosewood Hotels & Resorts, Eye of Riyadh, and Ey of Dubai, she has consistently delivered outstanding results through effective marketing strategies and engagement with key stakeholders. Her expertise in data analysis and innovation further cements her reputation as a forward-thinking marketer dedicated to fostering excellence and growth in the industries she serves.
