Sign In

Reese Spykerman

Copywriter | Marketing Strategist with 20+ years of digital marketing experience

Reese Spykerman is the founder and Chief Executive Officer of Design by Reese, a company specializing in e-commerce website design and conversion optimization. As an expert in her field, Reese combines her skills in design, content marketing, and conversion strategies to help e-commerce businesses scale their operations.12

Professional Background

Reese's professional journey is marked by a diverse set of experiences that contribute to her expertise in e-commerce:

Former Journalist:: Before focusing on design and e-commerce, Reese had a background in journalism, which likely contributes to her content creation skills.2

E-commerce Conversion Expert:: Reese has established herself as an authority in e-commerce website conversion, helping founders scale their businesses to multiple six-figure revenues.15

Website Designer:: She is known for her "rockstar" design skills, which she combines with her copywriting abilities to create effective e-commerce websites.2

Services and Expertise

Reese's company, Design by Reese, offers a range of services tailored to e-commerce businesses:

  • Website conversion optimization
  • Content marketing strategies
  • E-commerce website design
  • Brand strategy consulting

Her approach is described as a "better-than-Diet-Pepsi combo of website conversion and content marketing magic," highlighting her unique blend of skills.1

Additional Roles and Contributions

Beyond her primary role at Design by Reese, Reese has taken on other professional responsibilities:

Director of Brand Strategy & Creative:: In 2023, Reese joined Cosmetic Skin & Laser Center in this capacity, having previously served as their consultant for branding decisions.3

Podcast Guest and Speaker:: Reese has been featured on podcasts discussing e-commerce strategies, such as finding hidden revenue opportunities in online shops.5

Personal Insights

While much of the available information focuses on Reese's professional life, there are a few personal details that provide insight into her character:

  • Reese has faced health challenges that have influenced her approach to work and life, leading her to develop strategies for managing stress and thriving despite difficulties.4
  • She has created free resources to help others manage stress, indicating a commitment to sharing her knowledge and supporting her community.4

Reese Spykerman's LinkedIn username is designbyreese, which aligns with her company name and professional brand. Her multifaceted background in journalism, design, and e-commerce has positioned her as a respected figure in the field of e-commerce website optimization and business growth.

Highlights

Oct 23 · linkedin

I often see the last-minute Black Friday scramble.

Not a fun way to run a business.

that’s why I’m glad my friends at #cloudways asked me to be a part of their #BFCMprepathon.

we’ll help make your BF this year a whole lot smoother.

and it’s free!

come hang with me tomorrow (Monday) for a panel discussion with 3 other incredible women in the #eComm tech world.   (Link in comments)

Related Questions

What inspired Reese Spykerman to transition from journalism to e-commerce design?
How did Reese Spykerman's experience as a rockstar influence her design career?
What are some key strategies Reese Spykerman uses to improve e-commerce website conversions?
How has Reese Spykerman's work impacted the e-commerce industry?
What challenges did Reese Spykerman face when starting Design by Reese?
Reese Spykerman
Reese Spykerman, photo 1
Reese Spykerman, photo 2
Add to my network

Location

Traverse City, Michigan, United States