Suggestions
Renata Mombach
Data Analytics Lead - XP Inc.
Professional Background
Renata Anicet Mombach is a seasoned Digital Marketing professional with a diverse and rich background that spans over a decade, having embarked on her career in 2013. She possesses a wealth of experience in both performance and branding aspects of marketing. Renata has demonstrated a strong commitment to data analysis, focusing on processed data to help her teams achieve critical Key Performance Indicators (KPIs) and business goals. Her keen analytical skills have allowed her to effectively support initiatives within the digital marketing realm, consistently striving towards delivering valuable insights that drive business success.
In 2017, Renata took on the challenge of understanding data collection more in-depth, transitioning into the role of a data architect. This pivotal move expanded her analytical expertise, enabling her to approach her work not just from a digital marketing perspective, but also with a fundamental understanding of data architecture. Her passion for technology and analytics feeds into her desire to standardize and structure data effectively, fostering environments where data insights can inform and guide strategic decisions, rather than merely serving as a data provider.
Education and Achievements
Renata's academic background reflects her dedication to mastering her craft. She holds a Bachelor's degree in Business Administration from Faculdade Porto Alegrense (FAPA), where she laid the groundwork for her future career in marketing and business intelligence. Continuing her quest for knowledge, she pursued postgraduate studies in Competitive Intelligence and Market Intelligence at the prestigious Pontifical Catholic University of Rio Grande do Sul, where she honed her skills in market analysis and strategic decision-making.
Recognizing the burgeoning importance of data in today's digital landscape, Renata further enriched her education by completing an MBA in Digital Business and Data Analytics at USP/Esalq. This program equipped her with advanced knowledge and practical skills, enabling her to integrate data analytics into business strategies effectively.
Achievements
Throughout her career, Renata has assumed various roles that reflect her growth and versatility in the marketing field. Currently, she serves as the Data Analytics Lead at XP Inc., where she spearheads data-driven strategies that catalyze growth and enhance user experiences. Previously, she was a Digital Business and Experience Analyst at the same company, where she played a crucial role in optimizing overall business performance.
Before her time at XP Inc., Renata's journey included significant contributions at Telefônica Brasil in digital analytics, where she focused on enhancing online customer experiences through data. Additionally, she garnered invaluable experience as a Market Intelligence Analyst and Marketing Analyst at ZAP, engaging in various marketing initiatives that strengthened brand positioning and market insights.
Renata's expertise extends to notable tools that are crucial for data-driven marketing. She is adept at using Google Analytics, Data Studio, BigQuery, and Power BI, which are fundamental for gathering insights and visualizing data in an accessible manner. Her familiarity with concepts such as Google Tag Manager (GTM) and Adobe Audience further showcases her comprehensive understanding of the digital analytics ecosystem.
Renata Anicet Mombach is known for her passion for data and its transformative power not only for companies but also for larger societal implications. Her approach is characterized by the belief that data can change the course of businesses and, indeed, the world at large.
Through her continuous pursuit of knowledge, commitment to professional development, and a strategic approach to data analytics, Renata has established herself as a leader in the industry, dedicated to driving success through informed decision-making.
