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Renaud Bizet
Vice President of Marketing Strategy & Operations at Splunk
Renaud Bizet is the Vice President of Marketing Strategy & Operations at Splunk, a role he has held since March 2019. In this capacity, he leads a team of 160 members across various marketing functions, including strategy and operations, integrated marketing, and global demand generation. His work focuses on building a scalable demand generation engine and transitioning the company’s marketing approach from traditional on-premises solutions to Software as a Service (SaaS) models.34
Professional Background
Before joining Splunk, Bizet had a robust career in marketing and operations. He served as the Director of Global Marketing Operations at Marketo, where he was instrumental in implementing account-based marketing strategies and enhancing data quality for sales development representatives. His experience also includes significant roles at Bio-Rad Laboratories, where he led digital transformation projects and developed B2B e-commerce strategies.234
Education
Renaud Bizet holds an educational background from the University of California, Berkeley, Haas School of Business, which has equipped him with a strong foundation in business management and strategy.3
Contributions to Splunk
Since joining Splunk, Bizet has emphasized a data-driven approach to marketing, aiming to unify various systems within the marketing tech stack to enhance customer journey insights and campaign performance. He has successfully built a predictable demand generation engine that significantly contributes to the company's annual recurring revenue (ARR) goals.15 In addition to his primary role, he briefly served as the Interim Chief Marketing Officer during 2022.3
Leadership Style
Bizet is known for his collaborative leadership style, focusing on aligning sales and marketing efforts to drive accountability and achieve shared objectives. He advocates for setting clear performance targets and utilizing real-time data to address challenges proactively within the marketing organization.15
Overall, Renaud Bizet's extensive experience in marketing operations and commitment to leveraging data for strategic decision-making have made him a key figure in driving Splunk's marketing transformation initiatives.
