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Renee Montpetit
Senior Social Strategist at McKinney
Renee Montpetit is a Senior Social Strategist at McKinney, an advertising and marketing agency.2 As a social strategist, she specializes in developing and implementing social media strategies for brands.
Professional Background
Renee describes herself as driven by curiosity and fascinated by the evolution of digital communication.2 Her expertise lies in leveraging social media platforms to create engaging campaigns and drive brand awareness.
Notable Work
One of Renee's significant projects was the "Stuffed People" campaign for Little Caesars:
- This TikTok-focused campaign promoted Little Caesars' new Pepperoni Stuffed Crust pizza.1
- The campaign involved creating life-sized stuffed doppelgangers of people, filled with felt pepperoni and cheese.1
- It aimed to generate excitement and engagement on TikTok, competing with other brands and viral content.1
Recent Achievements
In March 2024, Renee shared news about McKinney receiving recognition from Ad Age, expressing pride in being part of the team that earned this accolade.3
Skills and Approach
Renee's approach to social media strategy involves:
- Leveraging platform-specific features and trends
- Creating authentic, engaging content
- Collaborating with influencers and creators
- Analyzing social media performance and user behavior
Her work demonstrates an understanding of how to create viral moments and generate buzz around products using social media platforms, particularly TikTok.1
Highlights
Our team is growing! We're looking for a community manager to work on some great accounts— with yours truly 😊
Shoot me a message if you're interested or if you know someone:
Yesterday, I got to take the mic at our McKinney all-agency meeting to share some social trends and examples I love, and I won't gatekeep!
——platform updates—— ▶ TikTok is all gas, no brakes, in the face of a potential U.S. ban: TikTok Notes photo sharing app to compete with Instagram https://lnkd.in/eaQhnSCR, testing 30m video uploads https://lnkd.in/ea2d59sz ▶ Instagram is bullish on carousels and Reels: testing carousels up to 15 frames long https://lnkd.in/eUDNBQTu, stop-motion swipe functionality for carousels https://lnkd.in/eycnmx4T, Reels up to 3m long https://lnkd.in/eZSgDuma and carousel Reels https://lnkd.in/evCsWnqU ▶ Discord is opening the door for advertising: Sponsored Quests for streamers to complete tasks in-game to earn rewards https://lnkd.in/e5f4v2xu
——behavior shifts—— ▶ Widening divide between creators and lurkers: According to Pew, 98% of TikTok content is produced by 25% of users. So what are the lurkers doing, other than lurking? They're taking their personal updates to group chat, DM, and walled apps like WhatsApp. https://lnkd.in/eAmZ7QRN https://lnkd.in/eaJzV83D ▶ Platforms and creators are pivoting to entertainment: TikTok is going full YouTube with horizontal video and longer uploads, and creators like Mr. Beast are going to Amazon. https://lnkd.in/euFM-rZE https://lnkd.in/exDFNwpX
——brand social I salute—— ▶ Commitment to the bit: CeraVe with the paparazzi photos & influencer videos of Michael Cera ahead of their Super Bowl campaign + Dunkin' for their Short King Spring menu items. ▶ Engaging partnerships: E.L.F. BEAUTY x Liquid Death for embracing the endemic behaviors of the beauty space with this unexpected partnership + McDonald's WcDonald's dove deep into anime culture and made an entire world for people to explore ▶ Social listening: eos Products's Lotion Lock for people who complain about partners stealing their lotion + BÉIS Beis Wash for people who want to know how to keep their luggage as beautiful as possible
Anyone who was in yesterday's all-agency knows I have a LOT to say about all of these 🤓 I'd love to hear your takes in the comments!
