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Rich Southall
Helping Companies Protect their Intellectual Property in Physical & Cloud-based Networks
Professional Background
Rich Southall boasts over 20 years of experience in the Information Technology industry, which positions him as a seasoned professional with a depth of knowledge and skills across various technical and managerial roles. He began his career as an Enterprise Architect at BMC Software, where he specialized in building cutting-edge networks and software solutions tailored for Fortune 500 customers. His role allowed him to dive deep into the intricacies of IT architecture and service management, providing a robust foundation for his subsequent career trajectory.
Southall transitioned into sales roles, notably serving as a Strategic Account Manager at BMC Software. Here, he excelled in consultative selling, engaging with clients to understand their unique IT challenges, particularly in cybersecurity. His ability to communicate effectively with various levels of IT staff, from administrators to Chief Information Officers (CIOs), has made him a crucial asset in driving sales and solving complex IT issues for organizations.
His journey sees him taking on challenging roles, evolving into positions such as Major Account Manager at Fortinet, where he was instrumental in developing security solutions for major clients. As Regional Sales Director for Security at Gigamon, he further honed his skills in managing high-value solutions sales and strategic account management. Currently, Southall serves as the Regional Sales Manager at Radware, where he leads initiatives that bolster the company's standing in the ever-evolving cybersecurity landscape. His entrepreneurial expertise, formed through his experience as Owner/Principal at Videre Consulting Partners, has imbued him with a unique perspective on sales strategies and client relationship management.
Education and Achievements
Rich Southall’s educational background is further complemented by his studies in English at Mt. San Antonio College. This valuable experience provided him with strong communication skills essential in both technical and sales functions. The combination of his educational insights and practical experience equips him with a well-rounded approach to technology sales and relationship management.
Throughout his illustrious career, Southall has developed a specialty in virtualization, IT Service Management (ITSM), and complex sales of high-value solutions. He excels in strategic account management and consultative selling, two key areas that empower him to advise clients effectively while achieving sales targets. His diverse roles and responsibilities illustrate his adaptability and continuous growth within the IT sector, making him a versatile leader who can navigate the nuances of ever-changing technologies.
Key Skills and Specialties
- Virtualization: Rich Southall has extensive experience working with virtualization technologies that improve resource utilization and operational efficiencies for businesses.
- IT Service Management (ITSM): With a strong foundation in ITSM practices, he assists organizations in managing and delivering their IT services efficiently.
- High-Value Solution Sales: His demonstrated success in complex sales highlights his ability to discuss and tailor solutions to meet the specific needs of his clients.
- Strategic Account Management: Southall’s ability to nurture strategic relationships ensures that clients receive ongoing support and tailored services.
- Consultative Selling: He prides himself on his consultative approach, which involves engaging with clients to uncover their needs, enabling him to propose solutions that genuinely address pain points.
With his impressive track record and specialization in the field, Rich Southall represents a blend of technical skill and sales prowess, making him a valuable addition to any company seeking to expand its sales team in the IT sector.
