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Richard Clunan
B2B Technology Marketing Strategy + Communications
Richard Clunan is a seasoned marketing professional based in County Dublin, Ireland, who specializes in B2B communications, particularly in the fields of Internet of Things (IoT) and artificial intelligence (AI). He is currently known as "The Words and Ideas Guy" at Verb.ly, where he focuses on helping technology companies effectively communicate their value propositions and connect with potential buyers.
Professional Background
Clunan has a diverse background in marketing and communications. He has been with Verb.ly since August 2016, where he emphasizes the importance of engaging storytelling in B2B marketing. His approach combines creativity with strategic insights, aiming to transform technical jargon into compelling narratives that resonate with target audiences.12
In addition to his role at Verb.ly, Clunan is involved with several other organizations:
- TEKNO TELECOM LLC: Providing insights into telecom marketing strategies.
- Cellusys: Contributing to their marketing efforts as an IoT Marketing Consultant.
- MisterWave: Serving as a Strategy and Communications Consultant since June 2020.
- MisterScale: Acting as the Founder & B2B Growth Strategist, where he develops go-to-market strategies for technology projects.1
Publications and Thought Leadership
Clunan is also an author, having written several books focused on B2B marketing strategies. His works include "Copywriting for Megastars" and "B2B Email for Megastars," with a current project titled "Lean Marketing for B2B Megastars" underway. His writing reflects his belief in the power of words to drive business growth and customer engagement.12
Skills and Expertise
Clunan's expertise lies in:
- Go-to-Market Strategy: Helping companies define their market entry approaches.
- Lead Generation: Utilizing platforms like LinkedIn to generate leads for B2B projects.
- Creative Messaging: Crafting messages that not only inform but also inspire action among potential customers.12
Overall, Richard Clunan is recognized for his ability to blend creativity with strategic marketing insights, making significant contributions to the growth of technology-focused businesses.
