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Richard Henderson
Brand identity specialist. I help companies commercialise their brand programs for game changing results.
Professional Background
Richard Henderson is a highly respected Brand Specialist and Advisory Consultant with a rich history in brand design and strategic branding initiatives. As the founder and CEO of R-Co Brand, he has dedicated his career to creating and enhancing marketplace advantages for organizations across various sectors, including corporate, retail, industrial, sports, events, and hospitality. With extensive experience in mergers and acquisitions and restructuring branding, Richard brings a wealth of knowledge and insight to every project.
Richard's approach to branding is deeply strategic. He works closely with a diverse range of clients, from small and medium-sized enterprises (SMEs) to multinational corporations and governmental entities. His comprehensive portfolio includes collaboration with prestigious clients such as AustralianSuper, Telstra, BHPBilliton, CIMIC, and AusNet Services, among others. Richard's commitment to helping brands thrive can be seen in his work with major sporting events such as the Sydney 2000 Olympic Games, the Melbourne 2006 Commonwealth Games, and the Invictus Games Sydney 2018. Additionally, he has played a pivotal role in branding initiatives for Cricket Australia, Golf Australia, and Tennis Australia, along with significant projects involving the Melbourne Convention Exhibition Centre and Victoria Police.
Education and Achievements
Richard's educational foundation in graphic design was laid at Monash University in Melbourne, where he completed a Diploma in Graphic Design. This formal training provided him with the skills and creative insights that would later fuel his passion for branding.
Under his leadership, R-Co Brand has become synonymous with creativity and strategic innovation. Their unique methodology involves invigorating internal cultures and strengthening external brand recognition while fostering deeper customer relationships. This holistic approach has made R-Co Brand a trusted partner for clients seeking to translate their strategic objectives into compelling brand visualizations across communication, environmental, and digital platforms.
Notable Projects
Some of Richard's remarkable achievements include:
- Consulting for the Beijing 2008 Olympic Games, showcasing his expertise on an international platform.
- Currently advising the Barcelona City brand program, a testament to his ability to influence and enhance global branding initiatives.
- Working alongside various esteemed organizations such as Crown Resorts, Hyatt Hotels, and the Royal Children’s Hospital Melbourne, Richard has left an indelible mark on many sectors.
What Sets Richard Apart
What distinguishes Richard Henderson from others in the branding space is his deep commitment to building rewarding relationships with clients. His team at R-Co Brand thrives on creativity, strategic thinking, and agile methodologies, all aimed at delivering impactful results. Richard genuinely believes in the power of ambitious and relevant work as a catalyst for societal and economic change.
Prospective clients are encouraged to initiate this collaborative journey with a conversation, where Richard seeks to explore potential partnerships that can uplift and innovate branding practices in their respective industries. He invites individuals and businesses alike to reach out to him via LinkedIn or by email at [email protected] to discover the transformative branding possibilities with R-Co Brand.
