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Richard Sim

Senior Director, Ads PM- Roblox | Former Director, Product at Facebook Ads | Former GM Ads, Wish | Strategic Advisor, Moloco

Richard Sim is the Senior Director of Product Management at Roblox, where he is currently focused on developing the Immersive Ads system from the ground up. He has a strong background in advertising technology, having previously worked at Facebook as a product leader from 2010 to 2017. During his tenure at Facebook, he played a key role in integrating ads into the News Feed and launching mobile ads, contributing to significant products like the conversion tracking pixel and mobile app install ads.

Sim has also held leadership positions at other notable companies, including Wish, where he was the Head of Product for Ads, and Anchor Intelligence, which was acquired by Comscore. His early career includes roles at Microsoft, where he worked on MSN Hotmail and other projects.

He holds a Bachelor of Arts from the University of California, Berkeley, and an MBA from The Wharton School of the University of Pennsylvania. In addition to his professional experience, Sim has several patents related to advertising technology, including fraud detection and user interaction prediction.1

Highlights

Aug 14 · linkedin

I loved Beetlejuice when I was a kid. With the upcoming launch of Beetlejuice 2, Warner Bros has built a fantastic experience on Roblox where you can not only play cool games, but also acquire limited UGC items and purchase tickets to watch Beetlejuice 2 in theaters via Fandango. I finally got around to playing it and I must admit, it's pretty slick.

Commerce is coming to Roblox! It may take some time but it's happening as we speak. Imagine being able to purchase a real-world item (e.g. sneakers) in Roblox and have it unlock a limited edition, tradeable item on Roblox (super rare sneakers for your avatar!). Very proud of the team for building a pretty slick commerce integration with Fandango. Excited for what's to come next.

May 30 · linkedin

I am hiring a Senior PM to help build the Roblox ads business from the ground up. Rarely does one come across an opportunity to build a massive, complementary revenue stream within an already high growth business. Every day, users spend 2.4 hours on Roblox. The opportunity to show highly relevant, engaging, and useful ads, while enabling creators to earn from their creations, is tremendous.

This role is in San Mateo, reports into me, and requires deep ads domain experience. Please share with those who may be interested or reach out if you are.

Related Questions

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Richard Sim
Richard Sim, photo 1
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Location

Belmont, California, United States