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Rija Goldscheider

Making businesses have positive impact at scale!

Rija Goldscheider is a co-founder and partner at We Don't Need Roads (WDNR), a strategic consultancy focused on helping businesses transform and adapt to a warming world.1 With over 15 years of experience in brand, marketing, and communication strategy, Goldscheider established WDNR in January 2021 to address the urgent need for climate-positive business solutions.1

Professional Background

Current Role: Goldscheider's primary focus is on creating climate-positive businesses and fostering a sustainable economy through WDNR.1 The consultancy assists companies in:

  • Anticipating and reducing negative impacts
  • Mitigating structural, financial, and regulatory risks
  • Adapting and reinventing business models within planetary boundaries1

Previous Positions: Before founding WDNR, Goldscheider held several notable roles:

  • Brand & Communication Director at Blade Shadow (2019-2020)
  • Group Creative Business Partner for France/MENA at Google (2016-2018)1

Personal Motivation

Goldscheider's career shift towards sustainability was inspired by personal experiences:

  • The birth of his first son 8 years ago sparked a realization that something was amiss
  • A strong urge to apply his skills towards combating the climate crisis led to the creation of WDNR with three partners1

Additional Endeavors

Alongside his primary role, Goldscheider has been involved in other projects:

  • Lead of the "Parisian Chapter" for Music For Planet (November 2023 - May 2024)
  • Affiliate Streamer on Twitch, performing DJ sets live in the morning (October 2020 - August 2022)1

Goldscheider's work at WDNR reflects his commitment to accelerating sustainable transformation in businesses, with a focus on action-oriented approaches and addressing critical issues such as Scope 3 emissions.23

Related Questions

What inspired Rija Goldscheider to start We Don't Need Roads?
How did Rija Goldscheider's experience at Google influence her work at We Don't Need Roads?
What are some notable projects Rija Goldscheider has worked on at We Don't Need Roads?
How does Rija Goldscheider balance her role at We Don't Need Roads with her Twitch streaming career?
What strategies does We Don't Need Roads use to help companies transition to sustainable business models?
Rija Goldscheider
Rija Goldscheider, photo 1
Rija Goldscheider, photo 2
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Location

Greater Paris Metropolitan Region